Hibu Group - M&A Summary and Business Overview

MarketingCompany

Hibu Group M&A Summary

Hibu Group has acquired 2 companies. It has also divested 1 asset.

Hibu Group’s largest acquisition to date was in 2012, when it acquired Moonfruit for $37M. Hibu Group has acquired in 1 US state, and 2 countries. The Company’s most targeted sectors include internet software and services (50%) and media (50%).

Hibu Group Business Overview

Where is Hibu Group headquartered?

Hibu Group is headquartered in Reading, United Kingdom.

What sector is Hibu Group in?

Hibu Group is a marketing company.

When was Hibu Group founded?

Hibu Group was founded in 1966.

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity2
    • M&A Sell Activity1
  • Total Sectors Invested 2
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 1
  • M&A Advisors 2

Hibu Group

Hibu Group Ltd.

3 Forbury Place, Forbury Road,
Reading, RG1 3YL
United Kingdom,
0800 777 445
www.hibugroup.com

Hibu Group provides one-on-one service, expertise, and transparency to help local businesses compete and succeed online. Our unified digital marketing campaigns include digital listings management, website development and management, search engine marketing and optimization, online and mobile display, social campaign creation and management, and directories. Hibu Group was founded in 1996 and is based in Reading, United Kingdom.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 2 - - - - - 2
vol $37M $37M
Sell (0.2/yr) # - - 1 - - - 1
  3

Most Recent M&A

Company Date Value Type
Hibu, Inc. 2021-03-26 - Divestiture
Cedar Rapids, Iowa · www.hibu.com
Moonfruit 2012-05-16 37M USD Add-on Acquisition
London, United Kingdom · www.moonfruit.com
TransWestern Publishing Company LLC 2005-07-15 - Add-on Acquisition
San Diego, California
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 1 (50%) 37M (100%) - -
Media 1 (50%) - - -
Marketing - - 1 (100%) -
Total 2 $37M 1 -

By Geo

State/Country Buy Value Sell Value
United States 1 - 1 -
  California 1 - - -
  Iowa - - 1 -
United Kingdom 1 37M - -
Domestic 1 (50%) 37M (100%) - -
Cross-border 1 (50%) - 1 (100%) -
Total 2 $37M 1 -

Top M&A Advisors

Financial Deals
Moelis & Co.
1
Legal Deals
Cravath, Swaine & Moore
1

Deal Values

buy # Total
< $100M 1 $37M
TOTAL $37M
Largest Moonfruit
$37M (2012-05-16)

M&A Connections

Deals
Divested to
Investor(s)
100%
1 (100%)

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Marketing Companies , United Kingdom Companies