M&A Deal Summary

Hearst Acquires iCrossing

On June 2, 2010, Hearst acquired marketing company iCrossing from Generation Partners

Acquisition Highlights
  • This is Hearst’s 1st transaction in the Marketing sector.
  • This is Hearst’s 8th transaction in the United States.
  • This is Hearst’s 1st transaction in Arizona.

M&A Deal Summary

Date 2010-06-02
Target iCrossing
Sector Marketing
Buyer(s) Hearst
Sellers(s) Generation Partners
Deal Type Add-on Acquisition

Target

iCrossing

Scottsdale, Arizona, United States
iCrossing,Inc. is a search engine marketing agency that builds strategics for Fortune 500 companies and manages visability across many search engines.

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Buyer(S) 1

Buyer

Hearst

New York, New York, United States

Category Company
Founded 1887
Sector Media
Revenue 9.0B USD (2013)
DESCRIPTION

Hearst is a privately held American mass media and business information conglomerate founded by William Randolph Hearst in 1887. The Company operates in a wide range of industries, including publishing, broadcasting, entertainment, digital media, and real estate. Hearst owns over 360 businesses across the globe, including newspapers, magazines, television stations, cable networks, book publishers, and online media. Some of its most well-known brands include Cosmopolitan, Esquire, Harper's Bazaar, Elle, Marie Claire, Car and Driver, and Good Housekeeping. The company also owns a significant stake in ESPN and A&E Networks. Today, Hearst is one of the largest diversified media and information companies in the world. Hearst is based in New York City.


DEAL STATS #
Overall 8 of 29
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 19
State (Arizona) 1 of 1
Country (United States) 8 of 26
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-03-26 Answerology.com

New York, New York, United States

Answerology is a question and answer platform focused on content and community.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-14 Skiff

United States

Skiff LLC provides e-reading platform designed to deliver premium journalism to tablets, smartphones, e- readers and netbooks. The Skiff platform specializes in delivering visually appealing layouts for newspaper and magazine content. With the capability to deliver high-resolution graphics, rich typography and dynamic updates, this unique platform has the ability to retain engaging design elements that consumers enjoy while allowing publications to maintain brand identity and differentiation.

Sell -

Seller(S) 1

SELLER

Generation Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Generation Partners is a private equity firm focused on investing in growth companies at various stages of development. Generation looks to commit $10 to $75 million of equity capital per investment. The Firm is a hands-on investor, helping managers take their companies to the next level. Areas of interest include business services, information services, consumer services, media, communications, entertainment, healthcare services, and technology. Generation will consider both majority and minority positions. Generation Partners was formed in 1995 and is based in Greenwich, Connecticut.


DEAL STATS #
Overall 11 of 15
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 6
State (Arizona) 1 of 1
Country (United States) 11 of 15
Year (2010) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-12-15 Fortis Institute

Grand Prairie, Texas, United States

Fortis Institute is a provider of medical career training and allied healthcare education programs to school graduates and adult students.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-02 Sterling Infosystems

New York, New York, United States

Sterling Infosystems, Inc. (Sterling Talent Solutions) is a provider of criminal background checks, employment and education verification, drug testing and other pre-employment related screening services.

Sell -