M&A Deal Summary

Hasbro Acquires Cranium

On January 4, 2008, Hasbro acquired consumer products company Cranium from Quad Partners, TPG and Peterson Partners for 78M USD

Acquisition Highlights
  • This is Hasbro’s 3rd transaction in the Consumer Products sector.
  • This is Hasbro’s 5th largest (disclosed) transaction.
  • This is Hasbro’s 4th transaction in the United States.
  • This is Hasbro’s 3rd transaction in Washington.

M&A Deal Summary
Date 2008-01-04
Target Cranium
Sector Consumer Products
Buyer(s) Hasbro
Sellers(s) Quad Partners
TPG
Peterson Partners
Deal Type Add-on Acquisition
Deal Value 78M USD

Target

Cranium

Seattle, Washington, United States
Cranium develops and sells award-winning family, adult and children's games focused on knowledge and discovery with a mission to lighten and enlighten people's lives'.

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Buyer(S) 1

Buyer

Hasbro

Pawtucket, Rhode Island, United States
Category Company
Founded 1923
Sector Consumer Products
Employees5,502
Revenue 5.0B USD (2023)
DESCRIPTION
Hasbro office in downtown Providence, Rhode Island.
Hasbro office in downtown Providence, Rhode Island.

Hasbro is a manufacturer of various toys comprising boys? action figures, vehicles and playsets, girls? toys, electronic toys, plush products, preschool toys and infant products, electronic interactive products, creative play, and toy-related specialty products. Hasbro was founded in 1923 and is based in Pawtucket, Rhode Island.

DEAL STATS #
Overall 4 of 8
Sector (Consumer Products) 3 of 3
Type (Add-on Acquisition) 4 of 7
State (Washington) 3 of 3
Country (United States) 4 of 6
Year (2008) 1 of 1
Size (of disclosed) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1999-09-30 Wizards of the Coast

Renton, Washington, United States

Wizards of the Coast, Inc. is a trading card game and tabletop roleplaying game company, a developer and publisher of game-based entertainment products as well as the owner and operator of one of the nation's largest specialty game retail chains.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-08 Backflip Studios

Boulder, Colorado, United States

Backflip Studios develops and publishes absurdly fun mobile games for iOS and Android devices.

Buy $112M

Seller(S) 3

SELLER

Quad Partners

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 1.2B USD
Size Large
Type Sector Focused
DESCRIPTION

Quad Partners is a specialist private investment firm that makes investments in the education industry. Quad will invest in a broad range of transactions; including buyouts, growth capital financings, recapitalizations, and refinancings. Prospective businesses are typically growth oriented and cash-flow positive. Specific areas of interest include postsecondary schools, K-12 proprietary schools, childcare, tutoring, educational products and services, professional education and journals, corporate training, and online journals. Quad Partners was formed in 2000 and is based in New York City.

DEAL STATS #
Overall 4 of 17
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 2 of 11
State (Washington) 1 of 1
Country (United States) 4 of 17
Year (2008) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-06 Knowledge Planet

United States

Knowledge Planet was an eLearning platform with customized content and consulting services designed to meet the needs of global corporate training clients.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-04-08 Blue Cliff College

Metairie, Louisiana, United States

Blue Cliff College provides services facilitating personal growth, professional development, and a sense of responsibility to our students. Blue Cliff College owns and operates seven schools in Louisiana, Mississippi and Arkansas offering associates degrees and diplomas in allied health, massage therapy, and criminal justice. Blue Cliff College was established in 1987 and is based in Metairie, Louisiana.

Buy -
SELLER

TPG

Fort Worth, Texas, United States

Investor Investor Investor Investor

Category Private Equity Firm
Founded 1992
PE ASSETS 137.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

TPG Capital is a global, mega-sized private investment firm that manages a family of funds focused on private equity, real estate, venture capital, public equity and debt investing. TPG invests in opportunities across a broad range of industries and geographies. TPG generally seeks to invest in established businesses that can benefit from the Firm's operational experience and connections. Industries of interest include consumer, retail, healthcare, industrials, digital media, natural resources, energy, real estate, technology, and software. TPG was formerly known as Texas Pacific Group and was originally established in 1992 by David Bonderman, James Coulter and William Price. The Firm is based in Forth Worth, Texas with additional offices in Europe, Asia, and Australia.

DEAL STATS #
Overall 50 of 267
Sector (Consumer Products) 2 of 9
Type (Add-on Acquisition) 20 of 94
State (Washington) 1 of 5
Country (United States) 36 of 193
Year (2008) 1 of 9
Size (of disclosed) 64 of 71
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-01 Caesars Entertainment

Las Vegas, Nevada, United States

Caesars Entertainment is a diversified casino entertainment provider with casinos and resorts in the US, South America, Europe, and the Middle East. In addition to casinos, Caesars' facilities typically include hotel and convention space, restaurants, and non-gaming entertainment facilities. Caesars Entertainment Corp. was established in 1937 and is headquartered in Las Vegas, Nevada.

Buy $30.7B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-01 Midwest Airlines

Oak Creek, Wisconsin, United States

Midwest Airlines features nonstop jet service to major destinations throughout the U.S. Midwest Connect offers connections to Midwest Airlines flights, as well as point-to-point service between select markets on regional jet and turboprop aircraft.

Buy $450M
SELLER

Peterson Partners

Salt Lake City, Utah, United States

Investor Investor Investor Investor Investor

Category Asset Manager
Founded 1995
PE ASSETS 350M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Peterson Partners is a private equity firm that targets investments in lower middle-market growth companies located in the Western US. Peterson looks to commit between $5 and $25 million of equity in companies generating sales of at least $5 million. Sectors of interest include consumer products and services, business services, and manufacturing. Peterson Partners was formed in 1995 and is based in Salt Lake City, Utah.

DEAL STATS #
Overall 9 of 33
Sector (Consumer Products) 2 of 4
Type (Add-on Acquisition) 4 of 11
State (Washington) 1 of 1
Country (United States) 9 of 30
Year (2008) 1 of 3
Size (of disclosed) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-05 Packsize

Salt Lake City, Utah, United States

Packsize provides custom, on-demand product packaging solutions that include hardware, software, accessories, and consultation, and professional services. Packsize International was founded in 2002 and is based in Salt Lake City, Utah.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-01 Brandrud Furniture

Sheboygan, Wisconsin, United States

Brandrud Furniture, Inc. is a manufacturer of healthcare furnishings, with an emphasis on seating products for patient rooms, patient treatment areas, and public spaces such as lobbies and waiting areas. Brandrud also serves the higher education and office markets.

Sell -
Mergr

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