M&A Deal Summary

Harley-Davidson Acquires MV Agusta Group

On July 11, 2008, Harley-Davidson acquired automotive company MV Agusta Group for 70M EUR

Acquisition Highlights
  • This is Harley-Davidson’s 3rd transaction in the Automotive sector.
  • This is Harley-Davidson’s largest (disclosed) transaction.
  • This is Harley-Davidson’s 1st transaction in Italy.
Investment Fate
  • MV Agusta Group was sold to management in 2010.

M&A Deal Summary
Date 2008-07-11
Target MV Agusta Group
Sector Automotive
Buyer(s) Harley-Davidson
Deal Type Add-on Acquisition
Deal Value 70M EUR

Target

MV Agusta Group

Schiranna, Italy
MV Agusta Group is a motorcycle manufacturer. MV Agusta's produces a line of exclusive, premium, high-performance sport motorcycles sold under the MV Agusta brand and a line of lightweight motorcycles sold under the Cagiva brand.

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Buyer(S) 1

Buyer

Harley-Davidson

Milwaukee, Wisconsin, United States
Category Company
Founded 1903
Sector Automotive
Employees6,400
Revenue 5.8B USD (2023)
DESCRIPTION
Harley-Davidson's corporate headquarters visitors' entrance in Milwaukee, Wisconsin.
Harley-Davidson's corporate headquarters visitors' entrance in Milwaukee, Wisconsin.

Harley-Davidson is a manufacturer of cruiser and touring motorcycles. The Company designs, manufactures and sells street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services. Harley-Davidson was established in 1903 and is based in Milwaukee, Wisconsin.

DEAL STATS #
Overall 3 of 4
Sector (Automotive) 3 of 3
Type (Add-on Acquisition) 1 of 2
Country (Italy) 1 of 1
Year (2008) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1993-02-01 Buell Motorcycle Company

East Troy, Wisconsin, United States

Buell was a sport-bike motorcycle manufacturer. It was formed in 1983 be Erik Buell, an ex-Harley-Davidson engineer. It was discontinued in 2009.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-10-30 Buell Motorcycle Company

East Troy, Wisconsin, United States

Buell was a sport-bike motorcycle manufacturer. It was formed in 1983 be Erik Buell, an ex-Harley-Davidson engineer. It was discontinued in 2009.

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