Harley-Davidson - M&A Summary and Business Overview

AutomotiveCompany

Harley-Davidson M&A Summary

Harley-Davidson has acquired 4 companies, including 1 in the last 5 years. It has also divested 3 assets.

Harley-Davidson’s largest acquisition to date was in 2008, when it acquired MV Agusta Group for $79M. Harley-Davidson has acquired in 2 different US states, and 2 countries. The Company’s most targeted sectors include automotive (50%) and consumer products (25%).

Harley-Davidson Business Overview

Where is Harley-Davidson headquartered?

Harley-Davidson is headquartered in Milwaukee, Wisconsin.

What is Harley-Davidson’s revenue?

Harley-Davidson disclosed revenue of 5,836M USD for 2023 and 5,755M USD for 2022.

How many employees does Harley-Davidson have?

Harley-Davidson has 6,400 employees.

What sector is Harley-Davidson in?

Harley-Davidson is an automotive company.

When was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

M&A Summary

  • M&A Total Activity5
    • M&A Buy Activity3
    • M&A Sell Activity2
  • Total Sectors Invested 2
  • Total Countries Invested 2

Harley-Davidson

Harley-Davidson, Inc.

3700 West Juneau Avenue,
Milwaukee, Wisconsin 53208
United States,
(414) 342-4680
www.harley-davidson.com

Harley-Davidson is a manufacturer of cruiser and touring motorcycles. The Company designs, manufactures and sells street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services. Harley-Davidson was established in 1903 and is based in Milwaukee, Wisconsin.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 3 - - - - - 3
vol $79M $79M
Sell (0.0/yr) # 2 - - - - - 2
  5

Most Recent M&A

Company Date Value Type
StaCyc, Inc. 2019-03-05 - Add-on Acquisition
Temecula, California · www.stacyc.com
MV Agusta Group 2010-08-06 - Sold to Management
Schiranna, Italy · www.mvagusta.it
Buell Motorcycle Company 2009-10-30 - Shut Down
East Troy, Wisconsin · www.buell.com
MV Agusta Group 2008-07-11 79M EUR Add-on Acquisition
Schiranna, Italy · www.mvagusta.it
Buell Motorcycle Company 1993-02-01 - Stake Purchase
East Troy, Wisconsin · www.buell.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Automotive 2 (67%) 79M (100%) 2 (100%) -
Consumer Products 1 (33%) - - -
Total 3 $79M 2 -

By Geo

State/Country Buy Value Sell Value
United States 3 - 2 -
  Wisconsin 2 - 2 -
  California 1 - - -
Italy 1 79M 1 -
Domestic 3 (75%) - 2 (67%) -
Cross-border 1 (25%) 79M (100%) 1 (33%) -
Total 4 $79M 3 -

Deal Values

buy # Total
< $100M 1 $79M
TOTAL $79M
Largest MV Agusta Group
$79M (2008-07-11)

Company Summary

SECTOR

Automotive

Revenue

5,836   2% 2023
5,755   8% 2022
5,336   32% 2021
4,054   25% 2020
5,362   7% 2019
5,717   2% 2018
5,647   6% 2017
5,996   1% 2016
5,995   4% 2015
6,228   6% 2014
5,899   6% 2013
5,580   2012
(millions of USD) Show More Show Less

Employees

6,400

Established

1903

Public

NYSE: HOG

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