Growth Capital • Marketing

Halyard Capital and Steelpoint Capital Partners Invest In Stella Rising

On June 15, 2005, private equity firms Halyard Capital and Steelpoint Capital Partners invested in marketing company Stella Rising

Investment Context
  • This is Halyard Capital’s 2nd and Steelpoint Capital Partners’ 1st transaction in the Marketing sector.
  • This is Halyard Capital’s 12th and Steelpoint Capital Partners’ 3rd transaction in the United States.
  • This is Halyard Capital’s 2nd and Steelpoint Capital Partners’ 1st transaction in New York.
Investment Fate
  • Stella Rising was sold to a consortium of financial buyers in 2014.
  • Stella Rising was sold to a consortium of financial buyers in 2016.

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Investment Summary

Date June 15, 2005
Target Stella Rising
Sector Marketing
Investor(s) Halyard Capital
Steelpoint Capital Partners
Deal Type Growth Capital

Target Company

Stella Rising

New York, New York, United States
Stella Rising is a media strategy, planning and buying company to emerging and established brands in the fashion, beauty, health, food and beverage industries. Stella Rising was established in 1982 and is based in New York City.
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Investors Overview 2

Investor

Halyard Capital

Sarasota, Florida, United States

Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 600M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Halyard Capital is a private equity firm that focuses exclusively on the tech-enabled business and information services, digital marketing/data analytics, IT cyber security, and IT infrastructure and communications industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity, and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American and European-based opportunities. Halyard Capital was formed in 2000 and is based in Sarasota, Florida.


Deal Context for Investor #
Overall 12 of 27
Sector: Marketing 2 of 8
Type: Growth Capital 3 of 6
State: New York 2 of 4
Country: United States 12 of 27
Year: 2005 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-05-26 Hanley Wood

Washington, District of Columbia, United States

Hanley Wood is a media and information company serving the housing and commercial design and construction industries. Hanley Wood provides magazines and Web sites, marquee trade shows and events, market intelligence data and custom marketing solutions. Hanley Wood was founded in 1976 and is based in Washington. District of Columbia.

Sell $650M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-03-03 TCP Communications

Beverly, Massachusetts, United States

TCP Communications LLC owned communications towers for wireless service providers.

Sell -
DESCRIPTION

Steelpoint Capital Partners was a private investment firm focused on investing in emerging consumer companies. Steelpoint is an active investor and pursues opportunities where it can provide guidance and expertise. Specific areas of interest include apparel, sporting goods, nutrition, and recreation. Steelpoint Capital Partners was formed in 2003 and is based in Carlsbad, California.


Deal Context for Investor #
Overall 4 of 11
Sector: Marketing 1 of 1
Type: Growth Capital 1 of 3
State: New York 1 of 1
Country: United States 3 of 10
Year: 2005 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-10-11 Experimental & Applied Sciences

Burlington, Ontario, Canada

EAS is a marketer of products that provide complete nutrition to anyone wanting to improve his or her health and fitness - from elite athletes to health conscious consumers. EAS educates and inspires its customers to live a healthier, more fulfilling lifestyle through exercise and science-based nutrition products. EAS product lines include EAS Myoplex®, EAS HP and the EAS AdvantEdge® lines.

Sell $320M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-07-28 PRN

San Francisco, California, United States

PRN Corp. is an in-store television network in the United Sates based on the number of consumers reached each month.

Sell $285M