M&A Deal Summary

H.I.G. Private Equity Acquires Hibu

On March 26, 2021, private equity firm H.I.G. Private Equity acquired marketing company Hibu from Hibu Group

Acquisition Highlights
  • This is H.I.G. Private Equity’s 18th transaction in the Marketing sector.
  • This is H.I.G. Private Equity’s 187th transaction in the United States.
  • This is H.I.G. Private Equity’s 1st transaction in Iowa.

M&A Deal Summary

Date 2021-03-26
Target Hibu
Sector Marketing
Buyer(s) H.I.G. Private Equity
Sellers(s) Hibu Group
Deal Type Divestiture
Advisor(s) Moelis & Co. (Financial)
Cravath, Swaine & Moore (Legal)

Target

Hibu

Cedar Rapids, Iowa, United States
Hibu provides a full suite of integrated digital marketing services to SMBs including digital listings management, website development and management, search engine marketing and optimization, online and mobile display, and social campaign creation and management. Hibu is based in Cedar Rapids, Iowa.

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Buyer(S) 1

Buyer

H.I.G. Private Equity

Miami, Florida, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1993
PE ASSETS 57.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

HIG Private Equity is the private equity arm of HIG Capital LLC. The firm focuses on management buyouts, growth equity investments, and recapitalizations of middle market companies with an enterprise value of $50 - $500 million. The Firm also will consider add-on acquisitions, industry consolidations, going-privates, and corporate divestitures. Sectors of interest include aerospace, building materials, business services, consumer products, distribution, healthcare, infrastructure, contracting, manufacturing, media, oil & gas services, IT, and transportation. HIG was formed in 1993 and has offices in Miami, Atlanta, Boston, and San Francisco. HIG's European affiliate is HIG Europe with offices in London, Hamburg, and Paris.


DEAL STATS #
Overall 283 of 358
Sector (Marketing) 18 of 18
Type (Divestiture) 36 of 45
State (Iowa) 1 of 1
Country (United States) 187 of 237
Year (2021) 10 of 35
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-15 Infinigate

Rotkreuz, Switzerland

Infinigate is a specialized value-added distributor (“VAD”) for cybersecurity and cloud solutions for the SME segment. The core of Infinigate’s business is software distribution acting as a sales multiplicator between vendors and resellers, giving market access to disruptive vendors, and providing value-added services, such as technical support, training, and marketing support to vendors and resellers. Infinigate was founded in 1996 and is based in Rotkreuz, Switzerland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-30 Hotel Ullensvang

Lofthus Hardanger, Norway

Hotel Ullensvang is a 170-key upscale waterside resort. An institution in the Norwegian hotel market, the resort is set in stunning landscaped surroundings with views of the fjord and Folgefonna glacier. Hotel Ullensvang is based in Lofthus Hardanger, Norway.

Buy -

Seller(S) 1

SELLER

Hibu Group

Reading, United Kingdom

Category Company
Founded 1966
Sector Marketing
DESCRIPTION

Hibu Group provides one-on-one service, expertise, and transparency to help local businesses compete and succeed online. Our unified digital marketing campaigns include digital listings management, website development and management, search engine marketing and optimization, online and mobile display, social campaign creation and management, and directories. Hibu Group was founded in 1996 and is based in Reading, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Iowa) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-16 Moonfruit

London, United Kingdom

Moonfruit was launched in January 2000 during the dot-com bubble, and was supported entirely by advertisements. When the bubble burst, it became a subscription-based service.

Buy $37M