Divestiture • Marketing

H.I.G. Private Equity Acquires SPORTFIVE

On February 20, 2020, private equity firm H.I.G. Private Equity acquired marketing company SPORTFIVE from Lagardere

Acquisition Context
  • This is H.I.G. Private Equity’s 17th transaction in the Marketing sector.
  • This is H.I.G. Private Equity’s 18th transaction in the United Kingdom.

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M&A Deal Summary

Date February 20, 2020
Target SPORTFIVE
Sector Marketing
Buyer(s) H.I.G. Private Equity
Sellers(s) Lagardere
Deal Type Divestiture

Target Company

SPORTFIVE

Altrincham, United Kingdom
SPORTFIVE is a globally active sports marketing business focusing on the buying & selling of sponsorship and media rights as well as brand consulting, event management and athlete management. Its success is built on long-standing relationships on a global scale paired with decades of experience and an innovative spirit to bring together brands, rightsholders, media platforms, and sports fans. SPORTFIVE is a trusted partner for business with the world’s leading clubs, leagues, and federations in established sports markets such as soccer, handball, and Olympics as well as in growth markets such as eSports. SPORTFIVE is based in Altrincham, United Kingdom.
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Buyer Overview 1

Buyer

H.I.G. Private Equity

Miami, Florida, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1993
PE ASSETS 65.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

HIG Private Equity is the private equity arm of HIG Capital. The Firm focuses on management buyouts, growth equity investments, and recapitalizations of mid-sized to large companies valued between $50 million and $1 billion. HIG will also consider industry consolidations, going-privates, and corporate divestitures. Sectors of interest include aerospace, building materials, business services, consumer products, distribution, healthcare, infrastructure, contracting, manufacturing, media, oil & gas services, IT, and transportation. HIG was formed in 1993 is based in Miami, Florida.


Deal Context for Buyer #
Overall 260 of 385
Sector: Marketing 17 of 19
Type: Divestiture 31 of 48
Country: United Kingdom 18 of 30
Year: 2020 4 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-18 VIP Cinema Holdings

New Albany, Mississippi, United States

VIP Cinema Seating (VIP) is a designer, manufacturer, and assembler of premium seating solutions for the global cinema industry. VIP serves cinema exhibitors, large and small, with a wide selection of seating products that are fully customizable and able to be configured for all auditorium layouts. The company sells both premium recliners and smaller, concentrated seats, to address all needs of exhibitors. In addition to its product development capabilities and nearly 100% on-time delivery track record, VIP also provides all aftermarket parts for its products, serving as a one-stop-shop for all seating needs throughout the life cycle. VIP Cinema Holdings was founded in 2008 and is based in New Albany, Mississippi.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-10 3Pillar Global

Fairfax, Virginia, United States

3Pillar Global is an outsourced provider of software product development and design services for customer-facing, revenue-generating applications. The Company provides “Product Development as a Service” to industry-leading enterprise logos including Carfax, Fortune, and PBS. 3Pillar Global was founded in 2006 and is based in Fairfax, Virginia.

Buy -

Seller Profile 1

SELLER

Lagardere

Paris, France

Category Company
Founded 1826
Sector Media
Employees33,000
Revenue 9.0B EUR (2024)
DESCRIPTION

Lagardere is a diversified media group which operates through four divisions. These include Lagardere Publishing, Lagardere Services, Lagardere Active, and Lagardere Unlimited. Lagardere was founded in 1826 and is based in Paris, France.


Deal Context for Seller #
Overall 10 of 11
Sector: Marketing 1 of 1
Type: Divestiture 10 of 11
Country: United Kingdom 1 of 1
Year: 2020 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-24 Lagardère SCA - Television Business

Paris, France

Lagardère SCA - Television Business provides a range of media services.

Sell €215M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-22 Lagardere Studios SAS

Boulogne-Billancourt, France

Lagardere Studios is an independent content producer and distributor in Europe and Africa, with a presence in France, Spain (Grupo Boomerang), Finland (Aito Media), and the Netherlands (Skyhigh TV). It has long-term relationships with the main broadcasters in each of those countries.

Sell €100M

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