SPORTFIVE - Ownership and Business Overview

MarketingCompany

SPORTFIVE Ownership

Who owns SPORTFIVE?

SPORTFIVE is owned by H.I.G. Private Equity. It was acquired on February 20, 2020.

Is SPORTFIVE PE-backed?

Yes. SPORTFIVE is owned by private equity investor H.I.G. Private Equity.

Was SPORTFIVE formerly PE-backed?

Yes. SPORTFIVE was formerly owned by 2 private investors.

SPORTFIVE Business Overview

Where is SPORTFIVE headquartered?

SPORTFIVE is headquartered in Altrincham, United Kingdom.

How many employees does SPORTFIVE have?

SPORTFIVE has 1,600 employees.

What sector is SPORTFIVE in?

SPORTFIVE is a marketing company.

Marketing M&A Summary in 2020

Out of 60 sectors in the Mergr database, marketing ranked 14 in number of deals in 2020. The largest marketing acquisition in 2020 was Inizio - which was acquired by CD&R for $885M.

Join Mergr to view all 160 acquisitions of marketing companies in 2020, including 15 acquisitions by private equity firms, and 145 by strategics.

SPORTFIVE

SPORTFIVE UK Ltd.

2nd Floor, Foundation, 2 George Street,
Altrincham, WA14 1SG
United Kingdom,
+44 (0)161 8718444
www.sportfive.com

SPORTFIVE is a globally active sports marketing business focusing on the buying & selling of sponsorship and media rights as well as brand consulting, event management and athlete management. Its success is built on long-standing relationships on a global scale paired with decades of experience and an innovative spirit to bring together brands, rightsholders, media platforms, and sports fans. SPORTFIVE is a trusted partner for business with the world’s leading clubs, leagues, and federations in established sports markets such as soccer, handball, and Olympics as well as in growth markets such as eSports. SPORTFIVE is based in Altrincham, United Kingdom.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # - - - - - - 0
Sell (0.0/yr) # 1 - - - - - 1
  1

Most Recent M&A

Company Date Value Type
Lagardère Sports - Endurance Division 2016-01-21 - Divestiture
, France
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Media - - 1 (100%) -
Total - - 1 -

By Geo

State/Country Buy Value Sell Value
France - - 1 -
Total - - 1 -

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

Marketing

Employees

1,600

Former Name

Lagardère Sports and Entertainment

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Marketing Companies , United Kingdom Companies

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