M&A Deal Summary

GTCR Acquires FMG Suite

On July 29, 2025, private equity firm GTCR acquired internet software and services company FMG Suite from Aurora Capital Partners

Acquisition Highlights
  • This is GTCR’s 7th transaction in the Internet Software and Services sector.
  • This is GTCR’s 145th transaction in the United States.
  • This is GTCR’s 10th transaction in California.

M&A Deal Summary

Date 2025-07-29
Target FMG Suite
Sector Internet Software and Services
Buyer(s) GTCR
Sellers(s) Aurora Capital Partners
Deal Type Secondary Buyout
Advisor(s) Lincoln International
William Blair (Financial)
Gibson, Dunn & Crutcher (Legal)

Target

FMG Suite

San Diego, California, United States
FMG Suite is a SaaS provider of cloud-based marketing software and services for financial services professionals and insurance agencies. FMG delivers the leading advisor marketing platform backed by an award-winning, FINRA-reviewed, and compliance-ready content library. FMG Suite was founded in 2011 and is based in San Diego, California.

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Buyer(S) 1

Buyer

GTCR

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1980
PE ASSETS 15.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

GTCR is a private equity firm that typically partners with management when pursuing acquisitions. The Firm looks to grow companies through build-on acquisitions, consolidations, and internal growth. GTCR will consider both equity and mezzanine capital commitments and concentrates its investment activity in consumer products & services, healthcare services, outsourced business services, technology, transaction processing, and pharma/medical products. GTCR was formed in 1980 and is based in Chicago, Illinois.


DEAL STATS #
Overall 152 of 157
Sector: Internet Software and Services M&A 7 of 7
Type: Secondary Buyout M&A Deals 37 of 40
State: California M&A 10 of 10
Country: United States M&A 145 of 148
Year: 2025 M&A 7 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-08 Clear Capital

Reno, Nevada, United States

Clear Capital is a real estate analytics, data solutions, and valuation technology company that builds confidence in real estate decisions to strengthen communities and improve lives. It provides customers with a complete understanding of nearly every U.S. property through our AI-driven analytics, data solutions, valuation services and automated appraisal review platforms. Clear Capital is based in Reno, Nevada.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-08-27 Innovative Systems

Mitchell, South Dakota, United States

Innovative Systems is a provider of mission-critical enterprise software for the independent telecommunications industry. Innovative’s core products include eLation, a market-leading Billing & Operations Support System (BSS/OSS), IPTV, a live streaming and cable television solution suite, and APMAX, a hardware and software Voice over IP (VoIP) platform. Innovative Systems was founded in 1998 and is based in Mitchell, South Dakota.

Buy -

Seller(S) 1

SELLER

Aurora Capital Partners

Los Angeles, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1991
PE ASSETS 4.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Aurora Capital Partners is a private investment firm that manages private equity funds as well as investment vehicles focused on debt/equity securities. Targeted businesses are generally industry leaders that operate in defensible markets with sustainable margins. Sectors of interest include aerospace, industrial products, and services, packaging, plastics, distribution, manufacturing, media, retail, and chemicals. Aurora will only consider majority/control positions. Aurora's investment horizon is typically three to seven years. Aurora Capital Partners was formed in 1991 and is based in Los Angeles, California.


DEAL STATS #
Overall 24 of 24
Sector: Internet Software and Services M&A 2 of 2
Type: Secondary Buyout M&A Deals 12 of 12
State: California M&A 6 of 6
Country: United States M&A 23 of 23
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-05 GenServe

Plainview, New York, United States

GenServe is an independent provider of scheduled and emergency power generator maintenance, repair and sales in the North Atlantic region serving commercial customers in various industries. GenServe was formed in 1990 and is headquartered in Plainview, New York.

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