1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United States >
  5. California >
  6. Group Nine Media Acquires PopSugar

M&A Deal Summary

Group Nine Media Acquires PopSugar

On October 7, 2019, Group Nine Media acquired digital media company PopSugar

Acquisition Highlights
  • This is Group Nine Media’s 1st transaction in the Digital Media sector.
  • This is Group Nine Media’s 2nd transaction in the United States.
  • This is Group Nine Media’s 2nd transaction in California.

M&A Deal Summary
Date 2019-10-07
Target PopSugar
Sector Digital Media
Buyer(s) Group Nine Media
Deal Type Add-on Acquisition
Advisor(s) Code Advisors (Financial)

Target

PopSugar

San Francisco, California, United States
PopSugar, Inc. is a digital lifestyle brand for women globally. PopSugar, Inc. reaches young women through its digital media brand, POPSUGAR; its quarterly subscription box POPSUGAR Must Have; its makeup line, Beauty by POPSUGAR; the POPSUGAR Collection at Kohl’s; and the large-scale festival, POPSUGAR Play/Ground. POPSUGAR delivers positive and purpose-driven content spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 300M readers across its platforms and one in two millennial women in the United States.

Search 214,356 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Group Nine Media

New York, New York, United States
Category Company
Founded 2016
Sector Media
DESCRIPTION

Group Nine Media, Inc. is a digital media holding company. Group Nine Media, Inc. was established in 2016 and is based in New York, New York.

DEAL STATS #
Overall 2 of 2
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-07 Jash

Culver City, California, United States

Jash is a digital comedy studio that produces and distributes television films. Jash was established in 2013 and is based in Culver City, California.

Buy -
Mergr

Solution for

Product

Company

Legal