PopSugar - Ownership and Business Overview

Digital MediaCompany

PopSugar Ownership

Who owns PopSugar?

PopSugar is owned by Group Nine Media. It was acquired on October 7, 2019.

PopSugar Business Overview

Where is PopSugar headquartered?

PopSugar is headquartered in San Francisco, California.

What sector is PopSugar in?

PopSugar is a digital media company.

When was PopSugar founded?

PopSugar was founded in 2006.

Digital Media M&A Summary in 2019

Out of 60 sectors in the Mergr database, digital media ranked 35 in number of deals in 2019. The largest digital media acquisition in 2019 was Refinery29 - which was acquired by Vice Media Group for $400M.

Join Mergr to view all 84 acquisitions of digital media companies in 2019, including 8 acquisitions by private equity firms, and 76 by strategics.

PopSugar, Inc.

111 Sutter Street, 14th Floor,
San Francisco, California 94104
United States,
(415) 677-4031
www.popsugar.com

PopSugar, Inc. is a digital lifestyle brand for women globally. PopSugar, Inc. reaches young women through its digital media brand, POPSUGAR; its quarterly subscription box POPSUGAR Must Have; its makeup line, Beauty by POPSUGAR; the POPSUGAR Collection at Kohl’s; and the large-scale festival, POPSUGAR Play/Ground. POPSUGAR delivers positive and purpose-driven content spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 300M readers across its platforms and one in two millennial women in the United States.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.0/yr) # - - - - - - 0
Sell (0.0/yr) # 1 - - - - - 1
  1

Most Recent M&A

Company Date Value Type
ShopStyle, Inc. 2017-02-23 - Divestiture
San Francisco, California · www.shopstyle.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services - - 1 (100%) -
Total - - 1 -

By Geo

State/Country Buy Value Sell Value
United States - - 1 -
  California - - 1 -
Total - - 1 -

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

Digital Media

Established

2006

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