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  6. GroundTruth Acquires Addy

M&A Deal Summary

GroundTruth Acquires Addy

On March 30, 2021, GroundTruth acquired marketing company Addy

Acquisition Highlights
  • This is GroundTruth’s 1st transaction in the Marketing sector.
  • This is GroundTruth’s 2nd transaction in the United States.
  • This is GroundTruth’s 1st transaction in New York.

M&A Deal Summary
Date 2021-03-30
Target Addy
Sector Marketing
Buyer(s) GroundTruth
Deal Type Add-on Acquisition

Target

Addy

New York, New York, United States
Addy is an online local advertising store that offers a complete mix of local advertising options, including print, out-of-home, television, direct mail, and creative services. Addy was founded in 2016 and is based in New York City.

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Buyer(S) 1

Buyer

GroundTruth

New York, New York, United States
Category Company
Founded 2009
Sector Marketing
DESCRIPTION

GroundTruth is an operator of location-based marketing and advertising technology company. GroundTruth delivers a unique data set called "visitation data," which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combine their Blueprint's contextual mapping technology, owned & operated properties, along with 3rd party mobile location data. GroundTruth was founded in 2009 and is based in New York, New York.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-14 WeatherBug

Germantown, Maryland, United States

WeatherBug is an one weather Internet software application, streaming live neighborhood conditions, severe weather alerts and radar and camera images to more than 31 million registered users.

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