GroundTruth - M&A Summary and Business Overview

MarketingCompany

GroundTruth M&A Summary

GroundTruth has acquired 2 companies, including 1 in the last 5 years.

GroundTruth has acquired in 2 different US states. The Company’s most targeted sectors include internet software and services (50%) and marketing (50%).

GroundTruth Business Overview

Where is GroundTruth headquartered?

GroundTruth is headquartered in New York, New York.

What sector is GroundTruth in?

GroundTruth is a marketing company.

When was GroundTruth founded?

GroundTruth was founded in 2009.

M&A Summary

  • M&A Total Activity2
    • M&A Buy Activity2
  • Total Sectors Invested 2
  • Total Countries Invested 1

GroundTruth

xAd, Inc.

One World Trade 60th Floor,
New York, New York 10007
United States,
(888) 234-7893
www.groundtruth.com

GroundTruth is an operator of location-based marketing and advertising technology company. GroundTruth delivers a unique data set called "visitation data," which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combine their Blueprint's contextual mapping technology, owned & operated properties, along with 3rd party mobile location data. GroundTruth was founded in 2009 and is based in New York City.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 1 - 1 - - - 2
Sell (0.0/yr) # - - - - - - 0
  2

Most Recent M&A

Company Date Value Type
Adverator, Inc. 2021-03-30 - Add-on Acquisition
New York, New York · www.addy.co
WeatherBug 2016-11-14 - Add-on Acquisition
Germantown, Maryland · www.weatherbug.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 1 (50%) - - -
Marketing 1 (50%) - - -
Total 2 - - -

By Geo

State/Country Buy Value Sell Value
United States 2 - - -
  New York 1 - - -
  Maryland 1 - - -
Total 2 - - -

Company Summary

SECTOR

Marketing

Established

2009

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