M&A Deal Summary

GN Store Nord Acquires SteelSeries

On October 6, 2021, GN Store Nord acquired technology hardware company SteelSeries from Axcel

Acquisition Highlights
  • This is GN Store Nord’s 2nd transaction in the Technology Hardware sector.
  • This is GN Store Nord’s 1st transaction in Denmark.

M&A Deal Summary
Date 2021-10-06
Target SteelSeries
Sector Technology Hardware
Buyer(s) GN Store Nord
Sellers(s) Axcel
Deal Type Add-on Acquisition
Advisor(s) Gorrissen Federspiel Advokatpartnerselskab (Legal)

Target

SteelSeries

Copenhagen, Denmark
SteelSeries is a manufacturer of professional gaming mice, headsets, keyboards and other peripherals for PC, Mac and Xbox 360 platforms. SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge. SteelSeries was founded in 2001 and is based in Copenhagen, Denmark.

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Buyer(S) 1

Buyer

GN Store Nord

Ballerup, Denmark
Category Company
Founded 1869
Sector Medical Products
Employees5,625
Revenue 18.1B DKK (2023)
DESCRIPTION

GN Store Nord is a developer, manufacturer, and marketer of intelligent audio solutions. Its current product portfolio encompasses innovative hearing aids and hearing healthcare solutions and ear-related diagnostic equipment, computerized audiology, and hearing-instrument ?tting equipment. GN Store Nord was founded in 1869 and is based in Ballerup, Denmark.

DEAL STATS #
Overall 4 of 4
Sector (Technology Hardware) 2 of 2
Type (Add-on Acquisition) 4 of 4
Country (Denmark) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-19 Panacast

Cupertino, California, United States

Altia Systems, Inc. is a developer of premium video communications solutions utilizing digital multi-camera array technology. Altia Systems was founded in 2011 and is based in Cupertino, California.

Buy $125M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-28 AudiçãoActiva

Faro, Portugal

AudiçãoActiva is a hearing aid retailer in Portugal with more than 50 stores spread across the country. AudiçãoActiva was founded in 2014 and is based in Faro, Portugal.

Sell -

Seller(S) 1

SELLER

Axcel

Copenhagen, Denmark

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1994
PE ASSETS 2.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Axcel Management AS is a private equity firm focused on mid-market buyouts in Denmark and Sweden. Axcel primarily seeks companies with a strong Danish or Swedish base and international potential. The Firm looks to invest in companies with revenues of DKK 250 million (€ 35 million) to DKK 4 billion (€ 535 million). Axcel prefers majority positions. Axcel Management A/S was formed in 1994. The Firm is based in Copenhagen with an additional office in Stockholm.

DEAL STATS #
Overall 40 of 46
Sector (Technology Hardware) 1 of 1
Type (Add-on Acquisition) 9 of 13
Country (Denmark) 31 of 34
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-01 emagine Consulting

Copenhagen, Denmark

emagine Consulting is an independent consultancy focused on business and IT consultants. The Group provides high-end business and IT consultants to its clients and has a large network of competent and experienced IT specialists. emagine Consulting was founded in 1994 and is based in Copenhagen, Denmark.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-21 BullWall

Vejle, Denmark

BullWall provider of ransomware protection software, RC, that detects and stops active ransomware when conventional cybersecurity systems fail. BullWall was founded in 2016 and is based in Vejle, Denmark.

Buy -
Mergr

Product

Company

Legal