M&A Deal Summary

Geneva Glen Capital Acquires Salon Freedom

On March 1, 2022, private equity firm Geneva Glen Capital acquired consumer services company Salon Freedom

Acquisition Highlights
  • This is Geneva Glen Capital’s 1st transaction in the Consumer Services sector.
  • This is Geneva Glen Capital’s 15th transaction in the United States.
  • This is Geneva Glen Capital’s 3rd transaction in Pennsylvania.

M&A Deal Summary
Date 2022-03-01
Target Salon Freedom
Sector Consumer Services
Buyer(s) Geneva Glen Capital
Deal Type Recapitalization

Target

Salon Freedom

Pennsylvania, United States
Salon Freedom is a large franchisees of Sola Salon Studios. Sola operates salon suites in the U.S. and offers independent beauty professionals the freedom and benefits of salon ownership without the risk and overhead of opening a traditional salon. Sola provides beauty professionals with fully equipped salon studios along with the support and tools they need to launch their own salon business. Salon Freedom has a proven ability to develop successful Sola franchise locations, with 37 units across Pennsylvania, Southern New Jersey, and Tennessee.

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Buyer(S) 1

Buyer

Geneva Glen Capital

Chicago, Illinois, United States

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2008
Size Small
Type Sector Agnostic
DESCRIPTION

Geneva Glen Capital is a private equity firm that invests in lower middle-market companies. The Firm partners with management when pursuing private companies with leading market positions, significant growth potential, and stable cash flows. Target businesses are located in the US or Canada and have $2 to $20 million of EBITDA. Sectors of interest include business/consumer services, consumer products, environmental services, education, healthcare, niche manufacturing, publishing, chemicals, insurance, and value-added distribution. Geneva Glen will not invest in high technology, retail, restaurants, real estate, or early-stage companies. Geneva Glen Capital was formed in 2008 and is based in Chicago, Illinois.

DEAL STATS #
Overall 15 of 15
Sector (Consumer Services) 1 of 1
Type (Recapitalization) 3 of 3
State (Pennsylvania) 3 of 3
Country (United States) 15 of 15
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-28 Southeastern Healthcare At Home

Bristol, Pennsylvania, United States

Southeastern Healthcare At Home is an independent Medicare home health provider in Pennsylvania. Southeastern operates in 16 offices across Eastern Pennsylvania and Eastern Virginia. In addition to providing traditional home health care services, the Company offers a full suite of specialty services to address patients’ needs, including Heart Failure Disease Management, Palliative Care, Wound Care, Lymphedema, Tele-Health, Geriatric Care Management, Gero-Psychiatric, and Oncology Home Health Care programs. Southeastern Home Health Services was founded in 1987 and is based in Bristol, Pennsylvania.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-31 Dianne s Fine Desserts

Newburyport, Massachusetts, United States

Dianne's Fine Desserts is a provider of gourmet frozen thaw and serve desserts to the foodservice industry, highly regarded national restaurant chains and in-store bakeries. Dianne's Fine Desserts is based in Newburyport, Massachusetts.

Sell -
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