Investment Summary

Generation Partners Invests In iCrossing

On July 12, 2005, private equity firm Generation Partners invested in marketing company iCrossing

Investment Highlights
  • This is Generation Partners’ 1st transaction in the Marketing sector.
  • This is Generation Partners’ 11th transaction in the United States.
  • This is Generation Partners’ 1st transaction in Arizona.
Investment Fate
  • iCrossing was sold to a strategic buyer in 2010.

Investment Summary

Date 2005-07-12
Target iCrossing
Sector Marketing
Investor(s) Generation Partners
Deal Type Venture

Target

iCrossing

Scottsdale, Arizona, United States
iCrossing,Inc. is a search engine marketing agency that builds strategics for Fortune 500 companies and manages visability across many search engines.

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Investor(S) 1

Investor

Generation Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Generation Partners is a private equity firm focused on investing in growth companies at various stages of development. Generation looks to commit $20 to $100 million of equity capital per investment. The Firm is a hands-on investor, helping managers take their companies to the next level. Areas of interest include business services, information services, consumer services, media, communications, entertainment, healthcare services, and technology. Generation will consider both majority and minority positions. Generation Partners was formed in 1995 and is based in Greenwich, Connecticut.


DEAL STATS #
Overall 11 of 15
Sector: Marketing M&A 1 of 2
Type: Venture M&A Deals 1 of 2
State: Arizona M&A 1 of 1
Country: United States M&A 11 of 15
Year: 2005 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-05-03 Virtual Radiologic

Eden Prairie, Minnesota, United States

Virtual Radiologic Corp. (VRAD) is a teleradiology services provider for all modalities.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-06-01 thePlatform

Seattle, Washington, United States

thePlatform, Inc. is the leading online video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of video views annually. thePlatform's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV.

Sell -