M&A Deal Summary

Gauge Capital Acquires FlutterHabit

On June 29, 2023, private equity firm Gauge Capital acquired consumer products company FlutterHabit

Acquisition Highlights
  • This is Gauge Capital’s 4th transaction in the Consumer Products sector.
  • This is Gauge Capital’s 28th transaction in the United States.
  • This is Gauge Capital’s 1st transaction in Kansas.

M&A Deal Summary
Date 2023-06-29
Target FlutterHabit
Sector Consumer Products
Buyer(s) Gauge Capital
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) D.A. Davidson & Co. (Financial)

Target

FlutterHabit

Lenexa, Kansas, United States
FlutterHabit is a direct-to-consumer eCommerce provider of premium beauty products. The Company’s highly differentiated eyelash extensions are available in a variety of styles and are primarily sold online as well as in select retail stores. FlutterHabit was founded in 2019 and is based in Lenexa, Kansas.

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Buyer(S) 1

Buyer

Gauge Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2013
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Gauge Capital is a lower middle-market private equity firm focused on acquiring companies throughout the US and Canada. Gauge seeks businesses operating in the business services, healthcare services, consumer products, and food sectors. The Firm targets companies with $5 to $40 million of EBITDA. Prospective transaction situations include management buyouts, recapitalizations, divestitures, take privates, consolidations, and growth capital financings. Gauge Capital was formed in 2013 and is headquartered in Southlake, Texas.

DEAL STATS #
Overall 29 of 34
Sector (Consumer Products) 4 of 5
Type (Buyout (LBO, MBO, MBI)) 5 of 6
State (Kansas) 1 of 1
Country (United States) 28 of 31
Year (2023) 3 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-31 Engine & Transmission Exchange

Waukesha, Wisconsin, United States

Engine & Transmission Exchange is an independent aftermarket transmission remanufacturer focusing on non-discretionary automotive repair and replacements. Engine & Transmission Exchange was founded in 1985 and is based in Waukesha, Wisconsin.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-05 Loving Tan

Brisbane, Australia

Loving Tan is a luxury sunless tan brand. The Company services the prestige segment of the beauty industry through four key product categories: self-tan mousse, self-tan creams, tan applicators / removal products, and gifts and sets. Loving Tan was founded in 2010 and headquartered in Brisbane, Australia.

Buy -
Mergr

Product

Company

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