M&A Deal Summary

Frasers Group Acquires Game

On June 24, 2019, Frasers Group acquired retailer Game

Acquisition Highlights
  • This is Frasers Group’s 9th transaction in the Retail sector.
  • This is Frasers Group’s 7th transaction in the United Kingdom.

M&A Deal Summary
Date 2019-06-24
Target Game
Sector Retail
Buyer(s) Frasers Group
Deal Type Add-on Acquisition

Target

Game

Basingstoke, United Kingdom
Game is a retailer of video games and gaming-related products to the gaming communities of the UK, Spain, and beyond, providing more ways for gamers to enjoy more games and unique gaming experiences, more often. Game's UK and Spanish retail businesses are the market leaders in those geographical areas, operating a total of over 560 stores across the two areas, a fully integrated omnichannel offer, including the multi-award-winning GAME App, and over 4.5 million active customers across its Reward programmes. The company is developing its proposition with the continued expansion of BELONG, the Group's leisure experience, which brings video gaming to high streets, shopping centres and communities nationwide. Through its esports and events activities, the Group is delivering unparalleled consumer gaming experiences directly, and on behalf of third parties, including its flagship event, Insomnia, the UK's largest gaming festival. Game was formed in 1992 and is based in Basingstoke, United Kingdom.

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Buyer(S) 1

Buyer

Frasers Group

Shirebrook, United Kingdom
Category Company
Founded 1982
Sector Retail
Employees30,000
Revenue 5.6B GBP (2023)
DESCRIPTION

Frasers Group is a sports retailer with approximately 400 stores and provides an unrivalled range of products, offering exceptional quality and unbeatable value, from a wide variety of third-party and Group-owned brands, both in-store and online. Frasers Group was incorporated in 1982 and is based in Shirebrook, United Kingdom.

DEAL STATS #
Overall 12 of 16
Sector (Retail) 9 of 11
Type (Add-on Acquisition) 7 of 10
Country (United Kingdom) 7 of 11
Year (2019) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-31 Evans Cycles

Crawley, United Kingdom

F.W. Evans Cycles (UK) Ltd. is an operator of specialist cycling retailer. F.W. Evans Cycles (UK) Ltd. was founded in 1921 and is based in Crawley, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-05 Jack Wills

Greenford, United Kingdom

Jack Wills is a retailer of apparel and accessories that provides gilets, jackets and coats, hoodies and sweat tops, jumpers and cardigans, dresses and playsuits, T-shirts and tops, accessories and bags, trousers, jeans and leggings, denims, loungewears, sweatpants, gym ranges, shorts, and skirts, fragrance products, shoes and boots, underwear and socks, and jewelry for women. Jack Wills was formed in 1998 and is based in Greenford, United Kingdom.

Buy £13M
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