Game - M&A Summary, Ownership, and Business Overview

RetailCompany

Game M&A Summary

Game has acquired 5 companies of its own. It has also divested 1 asset.

Game’s largest acquisition to date was in 2015, when it acquired Multiplay for $31M. Game has acquired in 3 countries. The Company’s most targeted sectors include digital media (40%) and software (40%).

Game Ownership

Who owns Game?

Game is owned by Frasers Group. It was acquired on June 24, 2019.

Was Game formerly PE-backed?

Yes. Game was formerly owned by 2 private investors.

Game Business Overview

Where is Game headquartered?

Game is headquartered in Basingstoke, United Kingdom.

What is Game’s revenue?

Game disclosed revenue of 782M GBP for 2018 and 783M GBP for 2017.

What sector is Game in?

Game is a retail company.

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity5
    • M&A Sell Activity1
  • Total Sectors Invested 3
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 2

Game

Game Retail Ltd.

Unity House, Telford Road,
Basingstoke, RG21 6YJ
United Kingdom,
+44 12 5678 4000
www.gamedigitalplc.com

Game is a retailer of video games and gaming-related products to the gaming communities of the UK, Spain, and beyond, providing more ways for gamers to enjoy more games and unique gaming experiences, more often. Game's UK and Spanish retail businesses are the market leaders in those geographical areas, operating a total of over 560 stores across the two areas, a fully integrated omnichannel offer, including the multi-award-winning GAME App, and over 4.5 million active customers across its Reward programmes. The company is developing its proposition with the continued expansion of BELONG, the Group's leisure experience, which brings video gaming to high streets, shopping centres and communities nationwide. Through its esports and events activities, the Group is delivering unparalleled consumer gaming experiences directly, and on behalf of third parties, including its flagship event, Insomnia, the UK's largest gaming festival. Game was formed in 1992 and is based in Basingstoke, United Kingdom.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 5 - - - - - 5
vol $33M $33M
Sell (0.2/yr) # - 1 - - - - 1
  6

Most Recent M&A

Company Date Value Type
Belong Gaming Arenas 2020-07-29 - Divestiture
Basingstoke, United Kingdom · www.belong.gg
Ads Reality Ltd. 2016-05-04 - Stake Purchase
London, United Kingdom · www.adsreality.com
SocialNAT 2016-02-16 - Divestiture
Bilbao, Spain · www.socialnat.com
Ads Reality Ltd. 2015-04-22 - Stake Purchase
London, United Kingdom · www.adsreality.com
Multiplay (UK) Ltd. 2015-03-02 31M GBP Add-on Acquisition
Southampton, United Kingdom · www.multiplay.com
Gameswizards 2006-09-19 3M AUD Add-on Acquisition
Belconnen, Australia · www.gameswizards.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Digital Media 2 (40%) 31M (92%) - -
Software 2 (40%) - - -
Retail 1 (20%) 3M (8%) - -
Gaming - - 1 (100%) -
Total 5 $33M 1 -

By Geo

State/Country Buy Value Sell Value
United Kingdom 3 31M 1 -
Australia 1 3M - -
Spain 1 - - -
Domestic 3 (60%) 31M (92%) 1 (100%) -
Cross-border 2 (40%) 3M (8%) - -
Total 5 $33M 1 -

Deal Values

buy # Total
< $100M 2 $33M
TOTAL $33M
Largest Multiplay (UK) Ltd.
$31M (2015-03-02)

M&A Connections

Deals
Acquired from
Strategic(s)
20%
1 (20%)
Divested to
Strategic(s)
100%
1 (100%)

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