Investment Summary

First Analysis and Baird Capital Invest In Tracer

On March 20, 2019, venture capital firm First Analysis and private equity firm Baird Capital invested in software company Tracer

Investment Highlights
  • This is First Analysis’ 11th and Baird Capital’s 3rd transaction in the Software sector.
  • This is First Analysis’ 51st and Baird Capital’s 51st transaction in the United States.
  • This is First Analysis’ 1st and Baird Capital’s 1st transaction in Idaho.

Investment Summary

Date 2019-03-20
Target Tracer
Sector Software
Investor(s) First Analysis
Baird Capital
Deal Type Venture

Target

Tracer

Boise, Idaho, United States
Tracer is a full-service digital risk protection company offering online and mobile app protection solutions as well as corporate domain name registration and management services. AppDetex specializes in the areas outside of the company’s firewall to prevent brand infringement and dilution, including fraud, and piracy within the increasingly complex worlds of mobile apps, marketplaces, social media, websites, and domains. Tracer was founded in 2011 and is based in Boise, Idaho.

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Investor(S) 2

Investor

First Analysis

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1981
PE ASSETS 800M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

First Analysis is a financial advisory and investment firm. First Analysis' private equity arm targets investments in growth companies at all stages of development. The Group looks for opportunities based primarily in the US and can commit up to $10 million of equity per transaction. Sectors of particular interest include outsourced services, (business/government services, education, environmental services, healthcare services, marketing services); information technology, (business integration, call centers, healthcare IT, network security, open source, sensor systems, transaction processing); and chemistry enabled businesses (advanced materials, chemicals, healthcare products, polymers, purification). First Analysis was formed in 1981 and is based in Chicago, Illinois.


DEAL STATS #
Overall 53 of 60
Sector: Software M&A 11 of 12
Type: Venture M&A Deals 28 of 30
State: Idaho M&A 1 of 1
Country: United States M&A 51 of 57
Year: 2019 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-05 Chrome River Technologies

Los Angeles, California, United States

Chrome River Technologies, Inc. is a provider of online expense reporting and automated invoice processing software. Chrome River delivers immediate payback via a “Software as a Service” delivery model that requires no hardware, no software, and no long-term commitment. Chrome River Technologies was established in 2007 and is based in Los Angeles, California.

Sell $1.0B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-02 Current Ways

Santee, California, United States

Current Ways is a power electronics technology focused on electric vehicles and residential systems. Current Ways’ technology platform combines innovations in power electronics design with a proprietary digital control system. This combination enables its customers to build end products with functionality and flexibility that is key to achieving rapid and widespread electrification of transportation and residential markets. Current Ways was founded in 1991 and is based in Santee, California.

Buy -
Investor

Baird Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 3.1B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Baird Capital Partners (BCP) is the US private equity arm of Baird Private Equity. BCP makes investments in middle-market companies based in the US. BCP targets companies valued between $25 and $125 million and looks to invest between $15 and $35 million of equity per transaction. BCP focuses on three primary areas including business services (transaction processing, process outsourcing, professional services), healthcare (outsourcing services, medical products, contract manufacturing), and manufactured products (industrial/commercial, specialty consumer, distribution). BCP is affiliated with Baird Capital Partners Europe, Baird Capital Partners Asia, Baird Venture Partners, and Granville Baird Capital Partners. Baird Capital Partners is based in Chicago, Illinois.


DEAL STATS #
Overall 62 of 76
Sector: Software M&A 3 of 5
Type: Venture M&A Deals 4 of 10
State: Idaho M&A 1 of 1
Country: United States M&A 51 of 63
Year: 2019 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-01 Harris Research

Logan, Utah, United States

Harris Research is a franchisor of in-home consumer services in the United States and internationally. Harris Research was founded in 1977 and is based in Logan, Utah.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-06 Hopebridge

Kokomo, Indiana, United States

Hopebridge provides personalized, comprehensive outpatient Applied Behavior Analysis (ABA), occupational, speech, and feeding therapies for children with an autism spectrum disorder or affected by other behavioral, physical, social, communication, and sensory challenges. Hopebridge was founded in 2005 and is based in Kokomo, Indiana.

Sell -