M&A Deal Summary

Fenix Outdoor Acquires Royal Robbins

On March 28, 2018, Fenix Outdoor acquired apparel/textiles company Royal Robbins from BRS

Acquisition Highlights
  • This is Fenix Outdoor’s 2nd transaction in the Apparel/Textiles sector.
  • This is Fenix Outdoor’s 1st transaction in the United States.
  • This is Fenix Outdoor’s 1st transaction in California.

M&A Deal Summary
Date 2018-03-28
Target Royal Robbins
Sector Apparel/Textiles
Buyer(s) Fenix Outdoor
Sellers(s) BRS
Deal Type Add-on Acquisition

Target

Royal Robbins

Modesto, California, United States
Royal Robbins is a designer, manufacturer, marketer and retailer of outdoor and travel apparel. The company’s primary products include short and long sleeve shirts, hiking pants and shorts, sweaters, fleece, jackets, and accessories.

Search 201,157 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Fenix Outdoor

Zug, Sweden
Category Company
Founded 1960
Sector Apparel/Textiles
Employees2,972
Revenue 739M EUR (2023)
DESCRIPTION

Fenix Outdoor is an international group of outdoor brands and a global player in developing and selling clothing and equipment for an active outdoor life. The Company's operations are historically based on the wholesale of Fjällräven products. In 2001, the outdoor retailer Naturkompaniet AB was acquired and the Retail division of the company was started. After that, Tierra Products AB, Primus AB, Hanwag and Brunton have also been acquired which, together with Fjällräven, make up the Brands division. Fenix Outdoor was founded in 1960 and is based in Zug, Switzerland.

DEAL STATS #
Overall 2 of 2
Sector (Apparel/Textiles) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (California) 1 of 1
Country (United States) 1 of 1
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-09-01 HANWAG

Vierkirchen-Pasenbach, Germany

HANWAG GmbH is a producer of footwear and offers winter and high-performance footwear; trekking and casual outdoor boots.

Buy -

Seller(S) 1

SELLER

BRS

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1995
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

BRS is a private equity investment firm that specializes in management buyouts and recapitalizations of middle-market companies with strong market positions and growth potential. Broad areas of interest include consumer products, consumer services, food/nutrition, restaurants, retail, and distribution. BRS looks to commit $10 to $25 million per transaction. BRS was formed in 1995 and is based in New York, New York.

DEAL STATS #
Overall 30 of 35
Sector (Apparel/Textiles) 3 of 3
Type (Add-on Acquisition) 5 of 7
State (California) 4 of 4
Country (United States) 29 of 33
Year (2018) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-01 Daisy Outdoor Products

Rogers, Arkansas, United States

Daisy Outdoor Products is a manufacturer and marketer of youth airguns and accessories. The Company was founded in 1886 and throughout its history, has developed unparalleled brand recognition and a dominant position within the youth and entry-level airgun market.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-03 New Archery Products

Forest Park, Illinois, United States

New Archery Products Corp. is a designer and manufacturer of fixed and mechanical broadheads, vanes and fletching and other archery related accessories. NAP’s array of products can be found at mass merchants, sporting goods retailers and dealers throughout the country. NAP differentiates itself through its proprietary manufacturing and patented designs, resulting in the highest-quality broadheads in the market. NAP was formed in 1971 and is based in Forest Park, Illinois.

Sell -
Mergr

Product

Company

Legal