Secondary Buyout • Leisure

Exponent Private Equity Acquires Go City

On December 16, 2016, private equity firm Exponent Private Equity acquired leisure company Go City from Primary Capital Partners

Acquisition Context
  • This is Exponent Private Equity’s 2nd transaction in the Leisure sector.
  • This is Exponent Private Equity’s 23rd transaction in the United Kingdom.

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M&A Deal Summary

Date December 16, 2016
Target Go City
Sector Leisure
Buyer(s) Exponent Private Equity
Sellers(s) Primary Capital Partners
Deal Type Secondary Buyout

Target Company

Go City

London, United Kingdom
Go City is an attraction pass provider, with products available in 30+ cities across Europe, North America, and APAC. Go City helps travelers access the must-see attractions and experiences in top cities around the world, all on one pass, for one price, on an easy-to-use app. Travelers who use Go City save money on entry prices, spend less time stressing, and more time seeing their destination. Go City was founded in 1998 and is based in London, United Kingdom.
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Buyer Overview 1

Buyer

Exponent Private Equity

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 3.8B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Exponent is a private equity firm focused on acquiring middle-market businesses located in the UK and broader Europe. Exponent targets opportunities in the media, business and financial services, healthcare, consumer, and leisure sectors. The Firm seeks to invest in businesses valued from €150 to €500 million. Exponent has a particular interest in businesses that are prominent in their respective markets, but may benefit from or need operational improvement. Exponent Private Equity was formed in 2004 and is based in London.


Deal Context for Buyer #
Overall 25 of 44
Sector: Leisure 2 of 2
Type: Secondary Buyout 11 of 15
Country: United Kingdom 23 of 36
Year: 2016 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-16 Enra

Watford, United Kingdom

Enra is a specialist provider of mortgage finance. Enra lends and brokes short term bridge mortgages as well as distributing specialist second charge and buy-to-let products. Enra is based in Watford, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-11 Immediate Media Co.

London, United Kingdom

Immediate Media Co. Ltd. is a consumer magazines publishers created through a merger of BBC Magazines, Origin Publishing and Magicalia Media Limited.

Sell -

Seller Profile 1

SELLER

Primary Capital Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 700M GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Primary Capital Partners is a private equity firm focused on management buyouts and buy-ins of mid-market companies with an enterprise value of £20 - £100 million. Primary looks for opportunities across Europe but concentrates primarily on businesses located in the UK and Germany. The Firm looks to invest £10 to £44 million of equity or equity-related capital per transaction. Target sectors include consumer products/services, business & support services, financial services, IT services, software, and industrial products/services. Primary Capital Partners was formed in 1994 and is based in London, United Kingdom.


Deal Context for Seller #
Overall 17 of 25
Sector: Leisure 1 of 1
Type: Secondary Buyout 6 of 6
Country: United Kingdom 15 of 23
Year: 2016 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-29 Maru Group

London, United Kingdom

Maru Group is a customer intelligence professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight, and advisory services to large enterprises across a broad spectrum of industries and markets. MARU Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Maru Group was established in 2016 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-01 Readypower Group

Reading, United Kingdom

Readypower Group is a specialist rail and infrastructure services provider with a market leading operated asset hire business complemented by a specialist civil engineering division. With extensive knowledge and understanding of the UK’s regulated infrastructure and operated asset hire, it provides dynamic solutions underpinned by a renowned tradition of customer service with outstanding reliability. Readypower Group was established in 1992 and is based in Berkshire, United Kingdom.

Buy -