M&A Deal Summary

Exponent Private Equity Acquires Gü

On May 17, 2021, private equity firm Exponent Private Equity acquired food company Gü from Noble Foods

Acquisition Highlights
  • This is Exponent Private Equity’s 5th transaction in the Food sector.
  • This is Exponent Private Equity’s 32nd transaction in the United Kingdom.

M&A Deal Summary

Date 2021-05-17
Target
Sector Food
Buyer(s) Exponent Private Equity
Sellers(s) Noble Foods
Deal Type Divestiture

Target

Witney, United Kingdom
Gü is a European premium dessert brands, with a growing product range spanning cheesecakes, mousses, hot puddings and “free from” desserts. The brand has led the establishment and growth of the premium chilled dessert category in its home UK market, with a small but growing presence in France and Germany. Gü Puds was founded in 2004 and is based in Witney, United Kingdom.

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Buyer(S) 1

Buyer

Exponent Private Equity

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 3.8B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Exponent is a private equity firm focused on acquiring middle-market businesses located in the UK and broader Europe. Exponent targets opportunities in the media, business and financial services, healthcare, consumer, and leisure sectors. The Firm seeks to invest in businesses valued from €150 to €500 million. Exponent has a particular interest in businesses that are prominent in their respective markets, but may benefit from or need operational improvement. Exponent Private Equity was formed in 2004 and is based in London.


DEAL STATS #
Overall 36 of 44
Sector: Food M&A 5 of 5
Type: Divestiture M&A Deals 11 of 12
Country: United Kingdom M&A 32 of 36
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-01 PROPER SNACKS

Nuneaton, United Kingdom

PROPER SNACKS is a snack company known for its bold, better-for-you snacks. PROPER SNACKS is based in Nuneaton, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-15 BBI Group

Crumlin, United Kingdom

BBI Group is a provider of immunoassay development and manufacturing services, and provides an extensive portfolio of products and technologies to the global diagnostic market. It provides products and services for the diagnostic, healthcare, research, defense, and food industries globally. BBI Group was formed in 1986 and is based in Crumlin, United Kingdom.

Sell £400M

Seller(S) 1

SELLER

Noble Foods

Oxon, United Kingdom

Category Company
Founded 1920
Sector Food
DESCRIPTION

Noble Foods is a supplier of fresh food brands to major retailers and consumers. Noble Foods egg products have a wide range of products that can meet the needs of small and large food businesses alike. Noble Foods was founded in 1920 and is based in Oxon, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector: Food M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-01

Witney, United Kingdom

Gü is a European premium dessert brands, with a growing product range spanning cheesecakes, mousses, hot puddings and “free from” desserts. The brand has led the establishment and growth of the premium chilled dessert category in its home UK market, with a small but growing presence in France and Germany. Gü Puds was founded in 2004 and is based in Witney, United Kingdom.

Buy -