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M&A Deal Summary

ExperiGreen Acquires Turf Masters Brands

On December 11, 2025, ExperiGreen acquired consumer services company Turf Masters Brands from CenterOak Partners

Acquisition Highlights
  • This is ExperiGreen’s 1st transaction in the Consumer Services sector.
  • This is ExperiGreen’s 1st transaction in the United States.
  • This is ExperiGreen’s 1st transaction in Georgia.

M&A Deal Summary
Date 2025-12-11
Target Turf Masters Brands
Sector Consumer Services
Buyer(s) ExperiGreen
Sellers(s) CenterOak Partners
Deal Type Add-on Acquisition

Target

Turf Masters Brands

Roswell, Georgia, United States
Turf Masters Brands is a provider of recurring residential lawn, tree, and shrub care services. The Company serves over 130,000 customers annually, helping homeowners maximize turf and soil health through fertilization, seeding, aeration, weed control, and exterior insect control programs. Turf Masters Brands was founded in 2022 and is based in Roswell, Georgia.

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Buyer(S) 1

Buyer

ExperiGreen

Mishawaka, Indiana, United States
Category Company
Founded 2016
Sector Consumer Services
DESCRIPTION

ExperiGreen provides customized lawn care services including fertilization, weed control, aeration, seeding, disease treatment, grub control, perimeter pest control, and tree and shrub care. The Company serves over 140,000 residential customers through a network of branch locations across nine U.S. states (Midwest, Mid-Atlantic, Northeast) and two Canadian provinces. ExperiGreen was founded in 2016 and is based in Mishawaka, Indiana.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Georgia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

SELLER

CenterOak Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2014
PE ASSETS 2.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

CenterOak Partners is a private equity firm focused on making control-oriented investments in middle-market companies operating in the industrial, consumer, and business services sectors. The Firm will consider opportunities throughout the US and targets companies valued between $50 to $500 million. Prospective transaction situations include buyouts, recapitalizations, consolidations, and non-core divestitures. CenterOak Partners was formed in 2014 and is headquartered in Dallas, Texas.

DEAL STATS #
Overall 10 of 10
Sector: Consumer Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 5 of 5
State: Georgia M&A 1 of 1
Country: United States M&A 10 of 10
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-30 Now CFO

Salt Lake City, Utah, United States

Now CFO offers a comprehensive suite of outsourced solutions, including controller as a service, staff accounting, interim CFO services, and financial reporting services. Now CFO was founded in 2005 and is absed in Salt Lake City, Utah.

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