M&A Deal Summary

Exchange Applications Acquires Customer Analytics

On June 30, 2000, Exchange Applications acquired software company Customer Analytics from Trident Capital

Acquisition Highlights
  • This is Exchange Applications’ 1st transaction in the Software sector.
  • This is Exchange Applications’ 1st transaction in the United States.
  • This is Exchange Applications’ 1st transaction in Massachusetts.

M&A Deal Summary
Date 2000-06-30
Target Customer Analytics
Sector Software
Buyer(s) Exchange Applications
Sellers(s) Trident Capital
Deal Type Add-on Acquisition

Target

Customer Analytics

Burlington, Massachusetts, United States
Customer Analytics is a Web-based eCRM software allowing corporations to gain a 360 view of their customers across all interaction channels.

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Buyer(S) 1

Buyer

Exchange Applications

Boston, Massachusetts, United States
Category Company
Founded 1994
Sector Software
Employees175
DESCRIPTION

Xchange solutions enable large global companies to lower costs and maximize profits by Capturing Value in Play(TM) through continuous customer conversations across all channels. Xchange 8 features the depth and open architecture large companies require to extract more value from their existing CRM investments by synchronizing online and offline multi-channel customer campaigns that are integrated with call centers and all other customer touch-points in real-time. This smarter, analytical approach to each customer interaction delivers strategic customer insight and profits.

DEAL STATS #
Overall 1 of 1
Sector (Software) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2000) 1 of 1

Seller(S) 1

SELLER

Trident Capital

San Mateo, California, United States
Category Private Equity Firm
Founded 1993
PE ASSETS 1.9B USD
Size Large
Type Sector Focused
DESCRIPTION

Trident Capital was a venture capital firm focused on investments at all company stages, from early and expansion stage investments to buyouts and recapitalizations. Trident focused on investments in tech-enabled sectors, including enterprise software/services, outsourcing and payments, healthcare software/services, internet/consumer, and energy/clean tech. In 2015, Trident ceased investing and the Firm's employees split to form Sunstone Partners, a growth equity firm, and Trident Capital Cybersecurity, a venture firm focused on the cyber security sector.

DEAL STATS #
Overall 11 of 86
Sector (Software) 4 of 18
Type (Add-on Acquisition) 9 of 63
State (Massachusetts) 1 of 9
Country (United States) 11 of 81
Year (2000) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2000-06-29 Add2Phone

Helsinki, Finland

Add2Phone is Europe's leading technology company in the mobile marketing and mCRM applications market.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2000-07-06 Questra

Foxboro, Massachusetts, United States

Questra Corporation is a leader in device relationship management, is an enterprise software company focused on optimizing global service and support to drive down support costs, build new revenue streams, and increase customer satisfaction.

Buy -
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