Add-on Acquisition • Leisure

Eurocamp Acquires Artfresh

On July 1, 1995, Eurocamp acquired leisure company Artfresh from Cinven

Acquisition Context
  • This is Eurocamp’s 1st transaction in the Leisure sector.
  • This is Eurocamp’s 1st transaction in the United Kingdom.

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M&A Deal Summary

Date July 1, 1995
Target Artfresh
Sector Leisure
Buyer(s) Eurocamp
Sellers(s) Cinven
Deal Type Add-on Acquisition

Target Company

Artfresh

United Kingdom
Artfresh was a business that provided short break package holidays. It operated under two brands, Superbreak and Goldenrail, addressing respectively the upper and lower tiers of the market.
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Buyer Overview 1

Buyer

Eurocamp

Northwich, United Kingdom

Category Company
Founded 1998
Sector Leisure
DESCRIPTION

Eurocamp offered self-drive camping holidays with accommodation provided in pre-erected tents or in mobile homes. Primarily based in France, the company was the clear market leader in the UK for the provision of this form of family holiday.


Deal Context for Buyer #
Overall 1 of 1
Sector: Leisure 1 of 1
Type: Add-on Acquisition 1 of 1
Country: United Kingdom 1 of 1
Year: 1995 1 of 1

Seller Profile 1

SELLER

Cinven

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1977
PE ASSETS 39.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Cinven is a private equity firm focused on buyout investments in growing, profitable businesses located throughout Europe and North America. Sectors of interest include business and financial services, healthcare, industrial, retail, leisure, consumer, technology, media, and telecommunications. Cinven looks to invest a minimum of €200 million in companies with minimum enterprise values of €400 million. Cinven does not invest in start-ups or development phase companies. Cinven was established in 1977 and is headquartered in London.


Deal Context for Seller #
Overall 27 of 130
Sector: Leisure 2 of 6
Type: Add-on Acquisition 3 of 33
Country: United Kingdom 26 of 73
Year: 1995 5 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1995-07-01 BTG

United Kingdom

The company, which comprised two former public sector bodies, was established to commercialise technology arising from research carried out by public sector bodies, such as universities and government research establishments. It licensed the use of these technologies in return for royalties. It also invested directly in some of these technologies itself, although this was a minor part of its activities.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1995-08-01 Corgi Classics Holdings

Leicester, Massachusetts, United States

Corgi Classics Holdings develops and markets high-quality lines of die-cast collectible products sold through retail channels in Europe, Canada, Mexico, the United States and elsewhere. Corgi Classics Holdings was founded in 1995 and is based in Leicester, Massachusetts.

Buy -