M&A Deal Summary

Ethos Private Equity Acquires Brandcorp

On July 31, 2007, private equity firm Ethos Private Equity acquired distribution company Brandcorp

Acquisition Highlights
  • This is Ethos Private Equity’s 2nd transaction in the Distribution sector.
  • This is Ethos Private Equity’s 23rd transaction in South Africa.
Investment Fate
  • Brandcorp was sold to a publicly-traded strategic buyer in 2016.

M&A Deal Summary

Date 2007-07-31
Target Brandcorp
Sector Distribution
Buyer(s) Ethos Private Equity
Deal Type Going Private

Target

Brandcorp

Johannesburg, South Africa
Brandcorp is a value added distributor of niche industrial and retail products. The company operates three divisions: Tools & Hardware (trading as Matus), Leisure & Accessories (trading as Interbrand) and House & Home (trading under MIC, Prestige, Decocraft and Moto Quip).

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Buyer(S) 1

Buyer

Ethos Private Equity

Illovo, South Africa

Category Private Equity Firm
Founded 1984
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Ethos Private Equity is a private equity investor that targets opportunities in South Africa. Ethos looks for stable businesses valued between $15 and $100 million US. Target transactions include divestitures of non-core assets, sector consolidations, development of family owned businesses, growth financings, and turnarounds. Ethos was formed in 1984 and is based in Johannesburg, South Africa.


DEAL STATS #
Overall 25 of 48
Sector: Distribution M&A 2 of 4
Type: Going Private M&A Deals 2 of 4
Country: South Africa M&A 23 of 42
Year: 2007 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-01 IST Holdings

Menlyn, South Africa

Electronic and Electric Equipment - intellectual capital and engineering technology cross diverse industries, including energy, telecommunications and defence. Investments with Ethos, Ethos Technology Fund, management and BEE partner ICT Investments. A public-to-private transaction

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-23 Alexander Forbes

Sandton, South Africa

Alexander Forbes is an insurance broker, asset multi-manager, and financial services company that impacts people’s lives by delivering insight and advice to individuals, employers, and retirement funds. Alexander Forbes was founded in 1935 and is based in Sandton, South Africa.

Buy $1.2B