M&A Deal Summary

Esas Acquires Flormar

On May 22, 2024, private equity firm Esas acquired consumer products company Flormar from Groupe Rocher

Acquisition Highlights
  • This is Esas’ 1st transaction in the Consumer Products sector.
  • This is Esas’ 4th transaction in Turkey.

M&A Deal Summary

Date 2024-05-22
Target Flormar
Sector Consumer Products
Buyer(s) Esas
Sellers(s) Groupe Rocher
Deal Type Divestiture

Target

Flormar

Istanbul, Turkey
Flormar is a cosmetics brand that specializes in color makeup, skin care, and personal care products. Flormar was founded in 1950s and is based in Istanbul, Turkey.

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Buyer(S) 1

Buyer

Esas

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 2.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Esas Holding is a Turkish private investment firm focused on investing in regional opportunities. The Firm targets market-leading/growth-oriented companies and will consider majority or minority positions. Sectors of interest include aviation, retail, entertainment/leisure, healthcare, food, real estate, and logistics. Esas Holding was formed in 2000 and is based in Istanbul.


DEAL STATS #
Overall 5 of 5
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Turkey M&A 4 of 4
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-15 Air Berlin

Berlin, Germany

Airberlin is a passenger and cargo airline that flies to 171 destinations worldwide. Air Berlin was founded in 1978 and is based in Berlin, Germany.

Sell -

Seller(S) 1

SELLER

Groupe Rocher

Issy-les-Moulineaux, France

Category Company
Founded 1959
Sector Consumer Products
DESCRIPTION

Groupe Rocher is a family-owned company centered on natural beauty, home care and apparel. The Group controls a part of its value chain from cultivating plants using agroecological methods to in-house production, innovation, and distribution of its finished skincare and personal care products. Groupe Rocher was founded in 1959 and is based in Issy-les-Moulineaux, France.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Turkey M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-01 Flormar

Istanbul, Turkey

Flormar is a cosmetics brand that specializes in color makeup, skin care, and personal care products. Flormar was founded in 1950s and is based in Istanbul, Turkey.

Buy -