M&A Deal Summary

Equistone Acquires Vertbaudet

On July 26, 2021, private equity firm Equistone acquired e-commerce company Vertbaudet from Alpha Group

Acquisition Highlights
  • This is Equistone’s 3rd transaction in the E-Commerce sector.
  • This is Equistone’s 71st transaction in France.

M&A Deal Summary

Date 2021-07-26
Target Vertbaudet
Sector E-Commerce
Buyer(s) Equistone
Sellers(s) Alpha Group
Deal Type Secondary Buyout

Target

Vertbaudet

Tourcoing, France
Vertbaudet is a provider of children-related products (0 to 12 years old) ready-to-wear, nursery equipment, furniture, toys. Vertbaudet was founded in 1964 and is based in Tourcoing, France.

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Buyer(S) 1

Buyer

Equistone

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1997
PE ASSETS 9.6B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Equistone is a private equity firm that invests in small to mid-sized companies valued from €50 to €500 million. Equistone targets companies operating in the fields of services, healthcare, financial services, and consumer/travel. The Firm looks to invest €25 to €200 million in a variety of transactions, including buyouts, growth capital financings, recapitalizations, and take privates. Equistone was formed in 1997 and is based in London, United Kingdom.


DEAL STATS #
Overall 242 of 252
Sector: E-Commerce M&A 3 of 3
Type: Secondary Buyout M&A Deals 77 of 83
Country: France M&A 71 of 72
Year: 2021 M&A 7 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-19 GSCM Groupe

Les Achards, France

GSCM Groupe is a specialist in temporary and permanent modular construction, covering the entire value chain from design and manufacture through to delivery and installation as well as spare parts and aftersales support. GSCM Groupe is based in Les Achards, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-28 Bruneau

Villebon-sur-Yvette, France

Bruneau is an online distributor of office furniture and supplies in Europe. Bruneau was founded in 1955 and is based in Villebon-sur-Yvette, France.

Sell -

Seller(S) 1

SELLER

Alpha Group

Paris, France

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1985
PE ASSETS 2.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Alpha Group is a European private equity firm specializing in LBOs and development capital investments. The Firm seeks to invest in companies throughout Europe, including Germany, Switzerland, Italy, France, and Benelux as well as some eastern European countries. The Firm seeks to commit €50 to €125 million in companies valued between €100 and €500 million. Alpha typically takes majority control and arranges for founders or key managers to co-invest. Sectors of interest include Consumer & Leisure, Fashion & Design, Industrial Manufacturing and Service & Distibution. Alpha Group was formed in 1985 and is based in Paris.


DEAL STATS #
Overall 38 of 40
Sector: E-Commerce M&A 2 of 2
Type: Secondary Buyout M&A Deals 26 of 27
Country: France M&A 20 of 20
Year: 2021 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-15 Cyrillus

Paris, France

Cyrillus is a provider of premium family brand built around stylish and quality clothing. Cyrillus products are distributed through a network of c.70 stores located in France, Benelux, and Switzerland. Cyrillus was established in 1977 and is based in Paris, France.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-05 Marvesting

Levallois-Perret, France

Marvesting is a provider of field marketing solutions (salesforce outsourcing, commercial animation, merchandising, door-to-door) to big companies allowing them to deliver multi-channel strategic initiatives throughout the whole consumer journey. Marvesting was founded in 2004 and is based in Levallois-Perret, France.

Buy -