M&A Deal Summary

Equativ Acquires DynAdmic

On June 30, 2021, Equativ acquired internet software and services company DynAdmic from XAnge

Acquisition Highlights
  • This is Equativ’s 2nd transaction in the Internet Software and Services sector.
  • This is Equativ’s 1st transaction in France.

M&A Deal Summary

Date 2021-06-30
Target DynAdmic
Sector Internet Software and Services
Buyer(s) Equativ
Sellers(s) XAnge
Deal Type Add-on Acquisition

Target

DynAdmic

Mougins, France
DynAdmic is a marketplace that allows media buyers to purchase premium online video advertising inventory through a proprietary audio recognition technology that targets specific audiences based on the video’s content. DynAdmic was founded in 2012 and is based in Mougins, France.

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Buyer(S) 1

Buyer

Equativ

Paris, France

Category Company
Founded 2001
Sector Internet Software and Services
Revenue 14M EUR (2014)
DESCRIPTION

Equativ is an independent adtech platform built to serve the interests of both buyers and publishers. Smart’s fully transparent platform and shared-interest business approach enables brands and premium publishers to get their fair share of ad value at every opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands. Equativ was formed in 2001 and is based in Paris, France.


DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: France M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-18 LiquidM DSP

Berlin, Germany

LiquidM DSP is a globally operating self-service Demand Side Platform (DSP). LiquidM DSP empowers agencies, advertisers, and trading desks to achieve their marketing objectives using the power and efficiency of programmatic advertising.

Buy -

Seller(S) 1

SELLER

XAnge

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 2004
PE ASSETS 450M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

XAnge is an early stage investor in Western European startups focused on enterprise data, financial technology, digital media, and tech-enabled services. XAnge was estbablished in 2004 and is headquartered in Munich, Germany.


DEAL STATS #
Overall 39 of 42
Sector: Internet Software and Services M&A 7 of 10
Type: Add-on Acquisition M&A Deals 23 of 26
Country: France M&A 28 of 30
Year: 2021 M&A 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-10 Believe

Paris, France

Believe is a fully independent digital distributor and services provider for artists & labels worldwide. The company empowers artists and labels to maximize the value of their music in the transitioning digital music space by providing them with a full suite of services: digital music and video distribution, digital marketing and promotion services, synchronization and neighboring rights management, full label services, including in-house record label Believe Recordings, and complete DIY services with TuneCore. Believe was formed in 2005 and is based in Paris, France.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-22 Currencycloud

London, United Kingdom

Currencycloud is a cloud-based platform offers a broad set of APIs enabling banks and financial services providers to offer currency exchange services, including real-time notifications on foreign exchange transactions, multi-currency wallets, and virtual account management. Currencycloud was founded in 2012 and is based in London, United Kingdom.

Sell -