Equativ - M&A Summary, Ownership, and Business Overview

Internet Software And ServicesCompany

Equativ M&A Summary

Equativ has acquired 2 companies of its own, including 2 in the last 5 years. A total of 1 acquisition came from private equity firms.

Equativ has acquired in 2 countries. The Company’s most targeted sectors include internet software and services (100%).

Equativ Ownership

Who owns Equativ?

Equativ is owned by Bridgepoint. It was acquired on February 27, 2023.

Is Equativ PE-backed?

Yes. Equativ is owned by private equity investor Bridgepoint.

Was Equativ formerly PE-backed?

Yes. Equativ was formerly owned by 2 private investors.

Equativ Business Overview

Where is Equativ headquartered?

Equativ is headquartered in Paris, France.

What sector is Equativ in?

Equativ is an internet software and services company.

When was Equativ founded?

Equativ was founded in 2001.

M&A Summary

  • M&A Total Activity2
    • M&A Buy Activity2
  • Total Sectors Invested 1
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 1

Equativ

Equativ

66 rue de la Chaussée d’Antin,
Paris, 75009
France,
www.equativ.com

Equativ is an independent adtech platform built to serve the interests of both buyers and publishers. Smart’s fully transparent platform and shared-interest business approach enables brands and premium publishers to get their fair share of ad value at every opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands. Equativ was formed in 2001 and is based in Paris, France.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 1 - 1 - - - 2
Sell (0.0/yr) # - - - - - - 0
  2

Most Recent M&A

Company Date Value Type
DynAdmic SAS 2021-06-30 - Add-on Acquisition
Mougins, France · www.dynadmic.com
LiquidM DSP 2019-12-18 - Add-on Acquisition
Berlin, Germany · www.liquidm.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 2 (100%) - - -
Total 2 - - -

By Geo

State/Country Buy Value Sell Value
France 1 - - -
Germany 1 - - -
Domestic 1 (50%) - - -
Cross-border 1 (50%) - - -
Total 2 - - -

M&A Connections

Deals
Acquired from
Investor(s)
50%
1 (50%)

Company Summary

SECTOR

Internet Software and Services

Revenue

14   2014
(millions of EUR)

Established

2001

Former Name

Smart AdServer SAS

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