M&A Deal Summary

Epic Games Acquires SuperAwesome

On September 25, 2020, Epic Games acquired internet software and services company SuperAwesome from Mayfair Equity Partners

Acquisition Highlights
  • This is Epic Games’ 2nd transaction in the Internet Software and Services sector.
  • This is Epic Games’ 3rd transaction in the United Kingdom.

M&A Deal Summary

Date 2020-09-25
Target SuperAwesome
Sector Internet Software and Services
Buyer(s) Epic Games
Sellers(s) Mayfair Equity Partners
Deal Type Add-on Acquisition

Target

SuperAwesome

London, United Kingdom
SuperAwesome Ltd. is a provider of compliance-as-a-service tools that allows publishers and brands to focus on creating kids content internationally. SuperAwesome Ltd. was founded in 2012 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Epic Games

Cary, North Carolina, United States

Category Company
Founded 1991
Sector Digital Media
DESCRIPTION

Epic Games is a publisher of interactive games and developer of the software platforms used for game development and high-end graphics rendering. Epic Games was founded in 1991 and is based in Cary, North Carolina.


DEAL STATS #
Overall 5 of 8
Sector (Internet Software and Services) 2 of 4
Type (Add-on Acquisition) 5 of 8
Country (United Kingdom) 3 of 3
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-12 Cubic Motion

Manchester, United Kingdom

Cubic Motion creates and deploys advanced computer vision to transform the production and consumption of digital media. Cubic Motion innovations include world-leading technologies for precise tracking in markerless video, stereo, and depth data. These methods, already well-known for powering the industry's leading facial animation services, now bring realtime capabilities to creatives and consumers alike.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-21 Sketchfab

New York, New York, United States

Sketchfab makes it easy to discover, edit, buy, and sell 3D content directly through their web-based service and is home to 4 million 3D assets. Their technology has integrations across every major 3D creation tool and publishing platform and is compatible across all major browsers and operating systems, on both desktop and mobile.

Buy -

Seller(S) 1

SELLER

Mayfair Equity Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2014
PE ASSETS 2.0B GBP
Size Large
Type Sector Focused
DESCRIPTION

Mayfair Equity Partners is a private equity firm focused on buyout and growth capital investments in the technology, media, communications, and consumer sectors. Mayfair was formed in 2014 and is headquartered in London.


DEAL STATS #
Overall 2 of 6
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 2 of 4
Country (United Kingdom) 2 of 5
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-25 Graphcore

Bristol, United Kingdom

Graphcore is a semiconductor business whose Intelligence Processing Unit (“IPU”) products and Poplar® software platform have been designed specifically to address Artificial Intelligence (“AI”) and Machine Learning (“ML”) workloads, application domains. Graphcore was founded in 2016 and is based in Bristol, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-31 Seraphine

London, United Kingdom

Seraphine is a maternity wear brand that designs fashionable maternity clothes that are sold online to customers across the globe, supported by stores in major international cities. The business' deep design expertise and fashion credentials mean its products combine on-trend design with the more practical considerations unique to maternity wear. It operates in a niche distinct from both childcare product retailers and high street fashion chains and customers particularly value Seraphine's combination of style and practicality. Seraphine was formed in 2002 and is based in London, United Kingdom.

Buy £50M