Investment Summary

Enhanced Capital Partners Invests In Virilion

On October 26, 2007, private equity firm Enhanced Capital Partners invested in marketing company Virilion

Investment Highlights
  • This is Enhanced Capital Partners’ 1st transaction in the Marketing sector.
  • This is Enhanced Capital Partners’ 20th transaction in the United States.
  • This is Enhanced Capital Partners’ 3rd transaction in District of Columbia.
Investment Fate
  • Virilion merged with another company in 2011.

Investment Summary

Date 2007-10-26
Target Virilion
Sector Marketing
Investor(s) Enhanced Capital Partners
Deal Type Venture

Target

Virilion

Washington, District of Columbia, United States
Virilion (Formerly Mindshare Internet Campaigns) is a full-service interactive agency that helps major corporations, organizations, and institutions use digital media to achieve their marketing and communication goals. Virilion’s subsidiary, Promotional Commerce, provides digitally based loyalty and incentive programs to help organizations improve sales and employee performance. Its EV Healthcare partnership focuses on delivering high-value strategic, marketing and communications services to the healthcare industry, from hospitals to pharmaceutical companies.

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Investor(S) 1

Investor

Enhanced Capital Partners

New York, New York, United States

Category Private Equity Firm
Founded 1999
PE ASSETS 500M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Enhanced Capital Partners is a private investment firm focused on investing in small and mid-sized growth companies generating sales up to $100 million. The Firm can invest across the capital structure, including equity and mezzanine debt financing. Enhanced also will provide funds for working capital needs. The Firm looks to invest $2 to $20 million of equity and mezzanine in the range of $500,000 to $3 million in mid to later-stage profitable companies that are seeking capital to fund growth, make an acquisition, or for an outright sale. Target sectors include aerospace, business services, communications, distribution, manufacturing, healthcare, IT, software, and retail. Enhanced Equity Partners was formed in 1999 and is based in New York City with an additional office in Austin, Birmingham, Denver, Jackson Hole, Nashville, New Orleans, Stamford, Tampa and Washington, D.C.


DEAL STATS #
Overall 20 of 48
Sector: Marketing M&A 1 of 3
Type: Venture M&A Deals 11 of 24
State: District of Columbia M&A 3 of 9
Country: United States M&A 20 of 48
Year: 2007 M&A 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-10-12 Allworx

East Rochester, New York, United States

Allworx Corp is comprised of two divisions. The Allworx Product division develops award winning, phone & network systems for small-to-medium sized businesses through a network of Authorized Resellers. The product line includes the Allworx 6x, 10x and 24x systems and Allworx 9112 and 9102 phones along with a series of software options. By combining the advanced features of today’s VoIP systems with the key system features SMBs have grown to rely on, Allworx systems are ideal replacements for the millions of aging (TDM) PBX and key phone systems in use today. Allworx Corp’s second division, the Allworx Consulting division, delivers elite software and digital hardware engineering services to both large and small companies who want to enhance and compliment their research and product development capabilities.

Sell $25M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-27 Selltis

Houston, Texas, United States

Seltis is a high-margin CRM product company on the cloud with applications providing 360 degrees solutions of the sales order process for Small and Medium industries. Selltis was founded in 2000 and is based in Houston, Texas.

Buy -