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Investment Summary

Enhanced Capital Partners Invests In Content Now

On January 1, 2009, private equity firm Enhanced Capital Partners invested in marketing company Content Now

Investment Highlights
  • This is Enhanced Capital Partners’ 2nd transaction in the Marketing sector.
  • This is Enhanced Capital Partners’ 27th transaction in the United States.
  • This is Enhanced Capital Partners’ 6th transaction in District of Columbia.

Investment Summary
Date 2009-01-01
Target Content Now
Sector Marketing
Investor(s) Enhanced Capital Partners
Deal Type Stake Purchase

Target

Content Now

West Washington, District of Columbia, United States
ContentNow, Inc., doing business as SmartSubs, resells online content subscriptions. It aggregates and markets various subscription offers, such as music, games, sports, and business through sales channels, such as e-commerce sites, as well as through post order communications and promotional emails. The company also provides an end-to-end solution for digital content by enabling to sell online content subscriptions. In addition, it offers Subzilla, a product information management system, which includes product details, pricing, special offers, and marketing materials. The company serves content providers and merchants.

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Investor(S) 1

Investor

Enhanced Capital Partners

New York, New York, United States
Category Private Equity Firm
Founded 1999
PE ASSETS 500M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Enhanced Capital Partners is a private investment firm focused on investing in small and mid-sized growth companies generating sales up to $100 million. The Firm can invest across the capital structure, including equity and mezzanine debt financing. Enhanced also will provide funds for working capital needs. The Firm looks to invest $2 to $20 million of equity and mezzanine in the range of $500,000 to $3 million in mid to later-stage profitable companies that are seeking capital to fund growth, make an acquisition, or for an outright sale. Target sectors include aerospace, business services, communications, distribution, manufacturing, healthcare, IT, software, and retail. Enhanced Equity Partners was formed in 1999 and is based in New York City with an additional office in Austin, Birmingham, Denver, Jackson Hole, Nashville, New Orleans, Stamford, Tampa and Washington, D.C.

DEAL STATS #
Overall 27 of 48
Sector: Marketing M&A 2 of 3
Type: Stake Purchase M&A Deals 5 of 5
State: District of Columbia M&A 6 of 9
Country: United States M&A 27 of 48
Year: 2009 M&A 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-01-01 Optimal IMX

Nashville, Tennessee, United States

Optimal IMX, Inc. is a provider of professional radiology services to hospitals nationwide.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-04-01 InfraHealth

Austin, Texas, United States

Infrahealth® Group of companies is one of the country’s leading Health Care software and services providers. Infrahealth® creates value for physicians and hospitals through scalable solutions that help facilities improve patient care and maximize reimbursement. From our Medical billing and coding services to our proprietary transcription and practice management software. Infrahealth®, is a valuable resource to any healthcare organization.

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