M&A Deal Summary

Advantage Capital Partners and Enhanced Capital Partners Acquire Fire Rock Products

On July 20, 2007, growth capital firm Advantage Capital Partners and private equity firm Enhanced Capital Partners acquired consumer products company Fire Rock Products for 925M USD

Acquisition Highlights
  • This is Advantage Capital Partners’ 2nd and Enhanced Capital Partners’ 1st transaction in the Consumer Products sector.
  • This is Advantage Capital Partners’ and Enhanced Capital Partners’ largest (disclosed) transaction.
  • This is Advantage Capital Partners’ 54th and Enhanced Capital Partners’ 17th transaction in the United States.
  • This is Advantage Capital Partners’ 5th and Enhanced Capital Partners’ 2nd transaction in Alabama.

M&A Deal Summary
Date 2007-07-20
Target Fire Rock Products
Sector Consumer Products
Buyer(s) Advantage Capital Partners
Enhanced Capital Partners
Deal Type Buyout (LBO, MBO, MBI)
Deal Value 925M USD

Target

Fire Rock Products

Birmingham, Alabama, United States
Fire Rock Products LLC is specialized in pre-engineered, masonry fireplace systems suitable for indoor or outdoor fireplaces. Fire Rock products utilize volcanic pumice and calcium aluminates cements to form refractory components that reflect heat back into the home.

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Buyer(S) 2

Buyer

Advantage Capital Partners

New Orleans, Louisiana, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1992
PE ASSETS 2.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Advantage Capital Partners is a private equity firm focused on providing growth capital to a variety of companies. The Firm's geographic coverage includes Alabama, Colorado, Florida, Hawaii, Louisiana, Mississippi, Missouri, New York, Texas, Wisconsin and Washington DC. Advantage looks to initially commit $0.5 to $2 million per investment and can provide mezzanine debt in addition to equity capital. Areas of interest include communications, information technology, life science, and energy. Advantage Capital was formed in 1992 and is headquartered in New Orleans, Louisiana.

DEAL STATS #
Overall 54 of 271
Sector (Consumer Products) 2 of 10
Type (Buyout (LBO, MBO, MBI)) 9 of 41
State (Alabama) 5 of 5
Country (United States) 54 of 269
Year (2007) 7 of 16
Size (of disclosed) 1 of 18
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-06-26 AuthenTec

Melbourne, Florida, United States

AuthenTec, Inc. is a fabless semiconductor manufacturer that designs and produces placement and swipe sensors for fingerprint biometrics.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-02 Synacor

Buffalo, New York, United States

Synacor is a provider of technology supporting the delivery of unbranded bundled online services. Synacor enables Internet Access Providers to easily bundle a variety of subscription-only premium, entertainment, and value-added services into their internet access products. Synacor was founded in 1998 and is based in Buffalo, New York.

Sell -
Buyer

Enhanced Capital Partners

New York, New York, United States
Category Private Equity Firm
Founded 1999
PE ASSETS 500M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Enhanced Capital Partners is a private investment firm focused on investing in small and mid-sized growth companies generating sales up to $100 million. The Firm can invest across the capital structure, including equity and mezzanine debt financing. Enhanced also will provide funds for working capital needs. The Firm looks to invest $2 to $20 million of equity and mezzanine in the range of $500,000 to $3 million in mid to later-stage profitable companies that are seeking capital to fund growth, make an acquisition, or for an outright sale. Target sectors include aerospace, business services, communications, distribution, manufacturing, healthcare, IT, software, and retail. Enhanced Equity Partners was formed in 1999 and is based in New York City with an additional office in Austin, Birmingham, Denver, Jackson Hole, Nashville, New Orleans, Stamford, Tampa and Washington, D.C.

DEAL STATS #
Overall 17 of 48
Sector (Consumer Products) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 4 of 12
State (Alabama) 2 of 2
Country (United States) 17 of 48
Year (2007) 2 of 6
Size (of disclosed) 1 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-03-22 Hotel Technology Solutions

Buffalo, New York, United States

Hotel Technology Solutions d/b/a Lorica Solutions is a managed technology services provider to the hospitality industry with an in-depth understanding of the industry and a scalable, first class support model. In addition to providing hotels with the first true industry focused converged managed IP-based network, the Lorica Room Center, the company offers wired and wireless HSIA, VOIP telephony and total management, monitoring and help desk support through its state of the art Network Operations Center in Amherst, New York. Hotel Technology Solutions, Inc. was acquired by XETA Technologies, Inc on May 28, 2010.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-15 ARC Solutions

Washington, District of Columbia, United States

ARC Solutions is an association management software company. Its purely web-based Membership Application Platform (MAP), ARC Polaris, is comprised of modules designed to address the business needs of every member-focused organization. Using state-of-the-art Microsoft .NET technology and XML/Web Services, ARC Solutions provides leading-edge online technology to membership associations.

Buy $2M
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