M&A Deal Summary

Enhanced Capital Partners Acquires Affiniscape

On April 4, 2010, private equity firm Enhanced Capital Partners acquired marketing company Affiniscape

Acquisition Highlights
  • This is Enhanced Capital Partners’ 3rd transaction in the Marketing sector.
  • This is Enhanced Capital Partners’ 31st transaction in the United States.
  • This is Enhanced Capital Partners’ 6th transaction in Texas.

M&A Deal Summary
Date 2010-04-04
Target Affiniscape
Sector Marketing
Buyer(s) Enhanced Capital Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Affiniscape

Austin, Texas, United States
Affiniscape has been a recognized leader in the association software management industry. More than a technology company, we are committed to unrivaled service as we work for our Association Partners as an extension of their staff.

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Buyer(S) 1

Buyer

Enhanced Capital Partners

New York, New York, United States
Category Private Equity Firm
Founded 1999
PE ASSETS 500M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Enhanced Capital Partners is a private investment firm focused on investing in small and mid-sized growth companies generating sales up to $100 million. The Firm can invest across the capital structure, including equity and mezzanine debt financing. Enhanced also will provide funds for working capital needs. The Firm looks to invest $2 to $20 million of equity and mezzanine in the range of $500,000 to $3 million in mid to later-stage profitable companies that are seeking capital to fund growth, make an acquisition, or for an outright sale. Target sectors include aerospace, business services, communications, distribution, manufacturing, healthcare, IT, software, and retail. Enhanced Equity Partners was formed in 1999 and is based in New York City with an additional office in Austin, Birmingham, Denver, Jackson Hole, Nashville, New Orleans, Stamford, Tampa and Washington, D.C.

DEAL STATS #
Overall 31 of 48
Sector (Marketing) 3 of 3
Type (Buyout (LBO, MBO, MBI)) 8 of 12
State (Texas) 6 of 9
Country (United States) 31 of 48
Year (2010) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-02-03 Sun Water Systems

Haltom City, Texas, United States

Sun Water Systems, Inc. (dba Aquasana) is a designer, assembler and marketer of premium performance water treatment products, including whole-house treatment systems, drinking water solutions for at home and on-the-go, and shower filters.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-05-27 Travaasa Austin

Austin, Texas, United States

Travaasa Austin (Formerly The Crossings) located in Austin, Texas, is a business conference center with exceptional quality facilities including lodging, conference rooms, wellness center, dining and spa services sitting on 211 acres in the middle of a wilderness preserve overlooking 75 mile long Lake Travis in Austin

Sell -
Mergr

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