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M&A Deal Summary

Endless Acquires Kiddicare

On July 15, 2014, private equity firm Endless acquired e-commerce company Kiddicare from Wm Morrison Supermarkets for 2M GBP

Acquisition Highlights
  • This is Endless’ 1st transaction in the E-Commerce sector.
  • This is Endless’ 9th largest (disclosed) transaction.
  • This is Endless’ 26th transaction in the United Kingdom.
Investment Fate
  • Kiddicare was sold to a strategic buyer in 2014.

M&A Deal Summary
Date 2014-07-15
Target Kiddicare
Sector E-Commerce
Buyer(s) Endless
Sellers(s) Wm Morrison Supermarkets
Deal Type Divestiture
Deal Value 2M GBP

Target

Kiddicare

Peterborough, United Kingdom
Kiddicare is a baby and nursery product retailer. Kiddicare was founded in 1974 by Neville and Marilyn Wright and has its own state-of-the-art distribution facility and operates the largest baby nursery equipment retail store in Europe.

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Buyer(S) 1

Buyer

Endless

Leeds, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 1.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Endless LLP is an independent private equity firm that targets management buyouts and turnaround investment opportunities in a variety of industries. Endless invests in UK based companies with generating sales of £10 to £1000 million. Endless can commit up to £80 million for each transaction in the form of equity and/or debt. Endless will not invest in startups or companies with less than £10 million of sales. Endless was formed in 2005 and has offices in Leeds, Manchester and Solihull.

DEAL STATS #
Overall 26 of 76
Sector: E-Commerce M&A 1 of 3
Type: Divestiture M&A Deals 3 of 14
Country: United Kingdom M&A 26 of 73
Year: 2014 M&A 3 of 7
Size (of disclosed) 9 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-19 St. Neots Packaging

Saint Neots, United Kingdom

St Neots Packaging is a manufacturer of paperboard fast food disposables and packaging products. Products range from sandwich boxes to hot drinks cups and fast food kids meal boxes and packs. The company has been at the forefront of new product design in its chosen markets to develop more environmentally sustainable packaging and to increase shelf-life of its customer products.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-02 Gradus

Macclesfield, United Kingdom

Gradus is a designer and manufacturer of contract interior building products, serving a wide range of sectors including commercial, healthcare, education, retail and leisure.

Buy -

Seller(S) 1

SELLER

Wm Morrison Supermarkets

Bradford, United Kingdom
Category Company
Founded 1899
Sector E-Commerce
Employees118,000
Revenue 17.6B GBP (2021)
DESCRIPTION

Wm Morrison Supermarkets is an online food retailer. Morrison business is mainly food & grocery and, uniquely, they source & process most of the fresh food that we sell though our own manufacturing facilities. Wm Morrison Supermarkets was founded in 1899 and is based in Bradford, United Kingdom.

DEAL STATS #
Overall 2 of 2
Sector: E-Commerce M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
Country: United Kingdom M&A 2 of 2
Year: 2014 M&A 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-08 Morrison Facilities Services

London, United Kingdom

Sell £24M
Mergr

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