M&A Deal Summary

EMH Partners Acquires Avantgarde

On September 25, 2019, private equity firm EMH Partners acquired marketing company Avantgarde from AFINUM Management

Acquisition Highlights
  • This is EMH Partners’ 2nd transaction in the Marketing sector.
  • This is EMH Partners’ 6th transaction in Germany.

M&A Deal Summary

Date 2019-09-25
Target Avantgarde
Sector Marketing
Buyer(s) EMH Partners
Sellers(s) AFINUM Management
Deal Type Secondary Buyout

Target

Avantgarde

Munich, Germany
Avantgarde is a global brand experience service provider that strategically advises international brands and creates innovative, memorable consumer experiences. Avantgarde was founded in 1985 and is based in Munich, Germany.

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Buyer(S) 1

DESCRIPTION

EMH is a private equity firm focused on minority and majority investments in profitable, fast-growing, medium-sized companies in Europe, with a focus on Germany, Austria and Switzerland. The Firm seeks technology businesses with revenue between €50 and €500 million, operating in the healthcare, software, consumer and business services sectors. EMH has a typical investment horizon of five to ten years. EMH was founded in 2016 and is based in Munich, Germany.


DEAL STATS #
Overall 7 of 11
Sector: Marketing M&A 2 of 3
Type: Secondary Buyout M&A Deals 2 of 2
Country: Germany M&A 6 of 9
Year: 2019 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-19 Liganova

Stuttgart, Germany

Liganova is a German brand and retail marketing company that develops and implements physical and digital brand experiences, focusing on sales-driven marketing campaigns and customer engagement. Liganova was founded in 1995 and is based in Stuttgart, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-20 Native Instruments

Berlin,, Germany

Native Instruments is regarded as one of the spearheads of the democratization of music production, as it enables creatives to produce their music without the large set-up costs associated with traditional music studios. Music professionals all around the globe have been relying on the company’s comprehensive music instrument library and high-quality software tools to support their music creation process, with an estimated 8 out of 10 tracks in the Billboard top 10 using Native Instruments technology. Native Instruments was founded in 1996 and is based in Berlin, Germany.

Sell -

Seller(S) 1

SELLER

AFINUM Management

Munich, Germany

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 1.1B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

AFINUM Management GmbH is a private equity firm that targets mid-market companies. The Firm primarily targets opportunities in German-speaking Europe and seeks businesses generating €25 to €500 million in revenues. AFINUM will consider a variety of transaction situations, including MBOs, MBIs, and growth capital financings. The Firm will not invest in turnarounds. AFINUM Management GmbH was formed in 2000 and is based Munich. The Firm has additional offices in Zurich and Hong Kong.


DEAL STATS #
Overall 17 of 25
Sector: Marketing M&A 1 of 2
Type: Secondary Buyout M&A Deals 11 of 17
Country: Germany M&A 12 of 17
Year: 2019 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-07 SINNEX Innenausbau

Steinheim, Germany

SINNEX Innenausbau GmbH is an interior outfitter of mega-yachts, private residences as well as conference and representation areas. Sinnex acts as a general contractor for interior design meaning that the available competence encompasses project management, detailed design, sourcing of raw materials and components, production of interior construction and assembly at the shipyard. SINNEX Innenausbau GmbH is based in Steinheim, Germany.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-15 all4golf

Hanover, Germany

Golfversand Hannover GmbH is an e-commerce company for golfing needs. all4golf offers a full range of golfing equipment, clothing and accessories. Golfversand Hannover GmbH was founded in 1986 and is based in Hanover, Germany.

Buy -