M&A Deal Summary

Eir Partners and Twin Brook Capital Partners Acquire PharmaForceIQ

On September 10, 2024, private equity firm Eir Partners and mezzanine finance firm Twin Brook Capital Partners acquired marketing company PharmaForceIQ

Acquisition Highlights
  • This is Eir Partners’ 1st and Twin Brook Capital Partners’ 1st transaction in the Marketing sector.
  • This is Eir Partners’ 5th and Twin Brook Capital Partners’ 23rd transaction in the United States.
  • This is Eir Partners’ 2nd and Twin Brook Capital Partners’ 2nd transaction in Florida.

M&A Deal Summary

Date 2024-09-10
Target PharmaForceIQ
Sector Marketing
Buyer(s) Eir Partners
Twin Brook Capital Partners
Deal Type Recapitalization
Advisor(s) Canaccord Genuity (Financial)

Target

PharmaForceIQ

Miami, Florida, United States
PharmaForceIQ is a provider of precision omnichannel marketing solutions for the Life Science industry. The company uses a proprietary set of machine learning technologies. Unique data solutions connect the dots, end-to-end, in the pharma marketing ecosystem offering real time omnichannel deployment. PharmaForceIQ is based in Miami, Florida.

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Buyer(S) 2

DESCRIPTION

Eir Partners is a private equity firm focused exclusively on healthcare technology and tech enabled services companies throughout the US. The Firm seeks to commit between $25 and $125 million per transaction and will consider a variety of transaction situations, including buyouts and capital for growth. Eir Partners was established in 2015 and is based in Miami, Florida.


DEAL STATS #
Overall 5 of 8
Sector: Marketing M&A 1 of 1
Type: Recapitalization M&A Deals 2 of 2
State: Florida M&A 2 of 2
Country: United States M&A 5 of 8
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-13 ClaimLogiq

Mount Pleasant, South Carolina, United States

ClaimLogiq is a healthcare software and technology company that delivers a proactive approach to payment integrity through a powerful, simplified solution. The unique payer-facing, claim-analyzing solution is HITRUST CSF® certified and makes claim reviews accessible to all size healthcare payers for in-depth insight and real-time access into the status of every claim at every stage of the audit lifecycle for controlled, consistent, accurate, and defensible outcomes. ClaimLogiq is based in Mount Pleasant, South Carolina.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-10 Machinify

Palo Alto, California, United States

Machinify provides artificial intelligence (AI)-powered software transforming healthcare payments. Machinify was founded in 2016 and is based in Palo Alto, California.

Buy -
Buyer
DESCRIPTION

Twin Brook Capital Partners is a provider of senior financing to small and mid-sized profitable companies. The Firm looks to offer a variety of credit and equity solutions including revolvers, senior loans, unitranche loans, mezzanine financing, and equity co-investment to US-based companies with $3 to $50 million in EBITDA. Target sectors include industrial, manufacturing, business services, financial services, insurance, aerospace/defense, distribution, healthcare, and software/tech enabled services. Twin Brook Capital Partners is based in Chicago, Illinois.


DEAL STATS #
Overall 24 of 26
Sector: Marketing M&A 1 of 1
Type: Recapitalization M&A Deals 4 of 5
State: Florida M&A 2 of 3
Country: United States M&A 23 of 25
Year: 2024 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-20 Ever Fresh Fruit

Boring, Oregon, United States

Ever Fresh Fruit is a processor and developer of value-added ingredients to the bakery, dairy, dairy alternatives, and beverage end-markets. Ever Fresh Fruit was founded in 1968 and is based in Boring, Oregon.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-04 Kravet

Woodbury, New York, United States

Kravet offers to-the-trade home furnishings, distributing fabric, furniture, wall coverings, trimmings, and carpets under the Kravet, Lee Jofa, GP & J Baker, Brunschwig & Fils, and Donghia brands. Kravet is based in Woodbury, New York.

Buy -