Investment Summary

Eight Roads and Multiples Alternate Asset Management Invest In MoEngage

On February 11, 2020, private equity firms Eight Roads and Multiples Alternate Asset Management invested in internet software and services company MoEngage

Investment Highlights
  • This is Eight Roads’ 52nd and Multiples Alternate Asset Management’s 3rd transaction in the Internet Software and Services sector.
  • This is Eight Roads’ 99th and Multiples Alternate Asset Management’s 2nd transaction in the United States.
  • This is Eight Roads’ 32nd and Multiples Alternate Asset Management’s 1st transaction in California.
Investment Fate
  • MoEngage was sold to a consortium of financial buyers in 2025.

Investment Summary

Date 2020-02-11
Target MoEngage
Sector Internet Software and Services
Investor(s) Eight Roads
Multiples Alternate Asset Management
Deal Type Venture

Target

MoEngage

San Francisco, California, United States
MoEngage is an intelligent customer analytics and cross-channel engagement platform that enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, On-site messages, and SMS. MoEngage was founded in 2014 and is based in San Francisco, California.

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Investor(S) 2

Investor

Eight Roads

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1969
PE ASSETS 11.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Eight Roads is a private investment firm focused on a variety of investment opportunities across the US, Europe, and Asia. The Firm is divided into several investment strategies including venture, principal investing, and real estate. Within the principal investments group, Eight Roads backs established growth businesses with long-term capital. Eight Roads does not have any sector preferences, but has experience in fintech, business services, and healthcare. Eight Roads is based in London.


DEAL STATS #
Overall 227 of 293
Sector: Internet Software and Services M&A 52 of 60
Type: Venture M&A Deals 204 of 266
State: California M&A 32 of 42
Country: United States M&A 99 of 119
Year: 2020 M&A 5 of 18
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-05 Beam Therapeutics

Cambridge, Massachusetts, United States

Beam Therapeutics is a biotechnology company that builds a strong, values-driven organization focused on people, advancing cutting-edge science, and rigorously developing a new class of precision genetic medicines. The company engages in developing precision genetic medicines for patients suffering from serious diseases in the United States. Beam Therapeutics was founded in 2017 and is headquartered in Cambridge, Massachusetts.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-19 Whatfix

Bangalore, India

Whatfix is a digital adoption solution that disrupts application training, learning, and support content by providing contextual, interactive, real-time, and autonomous user guidance-driving additional adoption and productivity gains. Whatfix is based in Bangalore, Karnataka.

Buy -
Investor
DESCRIPTION

Multiples Alternate Asset Management is a private equity firm focused on opportunities throughout India. The Firm does not have any sector preferences and will consider a range of opportunities, from minority stakes to buyouts. Multiples was formed in 2009 and is headquartered in Mumbai.


DEAL STATS #
Overall 19 of 28
Sector: Internet Software and Services M&A 3 of 3
Type: Venture M&A Deals 3 of 4
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-20 Quantiphi

Marlborough, Massachusetts, United States

Quantiphi is an Applied Artificial Intelligence (AI) and Big Data services company, providing solutions to Fortune 500 clients across sectors viz. consumer, insurance, healthcare, retail, media and entertainment, and technology. Quantiphi was founded in 2013 and is based in Marlborough, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-01 Zenex AH

Ahmedabad, India

Zenex AH has been a pioneer in product development with an objective to serve veterinary and farming fraternities with better solutions. Zenex AH holds infleunsive footings in antimicrobials, vitamin injections, anti-mastitis, corticosteroids, hormones and intra-mammary segments whilst having a noteable standing in nutritional feed supplements, poultry vaccines, growth promoters, anti-coccidials, and others. Zenex AH was founded in 2021 and is based in Ahmedabad, Gujarat.

Buy -