M&A Deal Summary

Efficy Acquires Apsis

On August 23, 2021, Efficy acquired internet software and services company Apsis from Norvestor Equity AS

Acquisition Highlights
  • This is Efficy’s 2nd transaction in the Internet Software and Services sector.
  • This is Efficy’s 1st transaction in Sweden.

M&A Deal Summary

Date 2021-08-23
Target Apsis
Sector Internet Software and Services
Buyer(s) Efficy
Sellers(s) Norvestor Equity AS
Deal Type Add-on Acquisition

Target

Apsis

Malmo, Sweden
Apsisis a provider of solutions for creating, customizing, sending and tracking permission-based email newsletters in the Nordic region. Apsis uses a proprietary Software-as-as-Service (SaaS)-based platform technology to enable its customers to conduct highly effective marketing campaigns through email and other digital marketing channels. Apsis was founded in 2001 and is based in Malmo, sweden.

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Buyer(S) 1

Buyer

Efficy

Brussels, Belgium

Category Company
Founded 2005
Sector Software
Employees450
Revenue 70M EUR (2023)
DESCRIPTION

Efficy is a software provider offering medium & large businesses a complete, flexible and extended CRM (Customer Relationship Management) solution that helps companies manage their Customer Relationship. Efficy offers an all-in-one CRM (Customer Relationship Management) solution, developed specifically to meet the needs of medium and large enterprises. Efficy was founded in 2005 and is based in Brussels, Belgium.


DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Sweden M&A 1 of 1
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-17 webCRM

Nottingham, United Kingdom

webCRM (UK) Ltd. is an independent provider of cloud-based platforms for customer relationship management in Denmark. webCRM supply and support all sizes and types of industries and public institutions where there is a need to organize sales teams, marketing actions, customer support, management, and finance. webCRM was founded in 2005 and is based in Nottingham, United Kingdom.

Buy -

Seller(S) 1

SELLER

Norvestor Equity AS

Oslo, Norway

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1993
PE ASSETS 2.1B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Norvestor Equity is an independent private equity group focused on opportunities throughout Norway and the nearby Nordic region. Norvestor generally looks to acquire control positions in businesses with strong market positions, clear potential for sales and earnings growth, and motivated management. Sectors of interest include engineering/technology, food/beverage, IT, telecommunications, maritime equipment, oil services, power/energy, retail, and services/outsourcing. The Firm's investment size is €10 to €45 million in companies with enterprise values of €20 to €125 million. Norvestor Equity is based in Oslo with an additional office in Stockholm.


DEAL STATS #
Overall 45 of 52
Sector: Internet Software and Services M&A 5 of 5
Type: Add-on Acquisition M&A Deals 17 of 18
Country: Sweden M&A 11 of 12
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-15 Globeteam

Virum, Denmark

Globeteam is an IT-services provider with a profound technical specialisation and experience facilitating end-to-end digital transformation for their customers leveraging a unique business model combining classic it-consulting with independent contracting. Globeteam was founded in 2001 and is based in Virum, Denmark.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-08 BST

Hagersten, Sweden

BST is a full-service provider of active fire protection services in Sweden. The Company focuses on delivering fire safety solutions with an emphasis on technical and environmental innovation. BST was founded in 2012 and is based in Hagersten, Sweden.

Buy -