Divestiture • Internet Software and Services

Ebates Performance Marketing Acquires ShopStyle

On February 23, 2017, Ebates Performance Marketing acquired internet software and services company ShopStyle from PopSugar

Acquisition Context
  • This is Ebates Performance Marketing’s 5th transaction in the Internet Software and Services sector.
  • This is Ebates Performance Marketing’s 8th transaction in the United States.
  • This is Ebates Performance Marketing’s 2nd transaction in California.

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M&A Deal Summary

Date February 23, 2017
Target ShopStyle
Sector Internet Software and Services
Buyer(s) Ebates Performance Marketing
Sellers(s) PopSugar
Deal Type Divestiture

Target Company

ShopStyle

San Francisco, California, United States
ShopStyle, Inc. is a cloud based fashion discovery and search platform that partners with brands, retailers, stylists and top bloggers to bring exclusive content and unique style perspectives directly to ShopStyle shoppers.
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Buyer Overview 1

Buyer

Ebates Performance Marketing

San Francisco, California, United States

Category Company
Founded 1998
Sector Internet Software and Services
DESCRIPTION

Ebates,is a provider of membership-based online cash-back site and offers a robust platform that drives e-Commerce for retailers. Ebates has over 2,600 enterprises across a variety of retail formats and product genres in its network, including major e-Commerce sites, other retailers with significant e-Commerce operations, and online travel agencies


Deal Context for Buyer #
Overall 8 of 8
Sector: Internet Software and Services 5 of 5
Type: Divestiture 1 of 1
State: California 2 of 2
Country: United States 8 of 8
Year: 2017 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-27 Cartera Commerce

Lexington, Massachusetts, United States

Cartera Commerce, Inc. is a provider of technology-enabled marketing and loyalty solutions.

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Seller Profile 1

SELLER

PopSugar

San Francisco, California, United States

Category Company
Founded 2006
Sector Digital Media
DESCRIPTION

PopSugar, Inc. is a digital lifestyle brand for women globally. PopSugar, Inc. reaches young women through its digital media brand, POPSUGAR; its quarterly subscription box POPSUGAR Must Have; its makeup line, Beauty by POPSUGAR; the POPSUGAR Collection at Kohl’s; and the large-scale festival, POPSUGAR Play/Ground. POPSUGAR delivers positive and purpose-driven content spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 300M readers across its platforms and one in two millennial women in the United States.


Deal Context for Seller #
Overall 1 of 1
Sector: Internet Software and Services 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2017 1 of 1