M&A Deal Summary

EagleTree Capital Acquires Moss

On May 6, 2016, private equity firm EagleTree Capital acquired marketing company Moss from Graycliff Partners

Acquisition Highlights
  • This is EagleTree Capital’s 1st transaction in the Marketing sector.
  • This is EagleTree Capital’s 26th transaction in the United States.
  • This is EagleTree Capital’s 3rd transaction in Illinois.

M&A Deal Summary
Date 2016-05-06
Target Moss
Sector Marketing
Buyer(s) EagleTree Capital
Sellers(s) Graycliff Partners
Deal Type Secondary Buyout
Advisor(s) Lincoln International (Financial)

Target

Moss

Franklin Park, Illinois, United States
Moss is a provider of three-dimensional marketing solutions for a broad base of customers serving diverse end markets. Moss, Inc. has multiple sales channels including retail, exhibits, events, sports, and commercials. Products include tension fabric structures, specialty signage including radiance lightboxes and other non-fabric structures, and large format imaging for wall coverings and portable displays. Moss was founded in 1975 and is based in Franklin Parke, Illinois.

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Buyer(S) 1

Buyer

EagleTree Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2001
PE ASSETS 5.6B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

EagleTree Capital is an independent private equity and investment firm focused on mid-market leveraged buyouts. The Firm's buyout group looks to invest $50 to $200 million to support acquisitions of profitable companies in the media/communications, consumer products, and water/industrial products and services sectors. EagleTree Capital was formerly known as Wasserstein Partners, an investment firm formed by Bruce Wasserstein, the late CEO of investment bank Lazard Freres. EagleTree Capital is based in New York City.

DEAL STATS #
Overall 28 of 46
Sector (Marketing) 1 of 3
Type (Secondary Buyout) 6 of 14
State (Illinois) 3 of 4
Country (United States) 26 of 44
Year (2016) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-03 RBmedia

Landover, Maryland, United States

RBmedia is a provider in spoken audio content and digital media distribution technology that reaches millions of consumers – at home, in the car, and wherever their mobile devices take them. RBmedia produces exclusive titles and delivers the finest digital content and information – including audiobooks, educational courses, entertainment titles, and much more. RBmedia is based in Landover, Maryland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-08 Northstar Travel Group

Secaucus, New Jersey, United States

Northstar Travel Group is a provider of business-to-business information, content, events, data, research, custom content, and software dedicated to the global travel and meetings industries. Northstar is the owner of well-known brands and products including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly China, Incentive, M&C China, Phocuswright and Inntopia. Northstar Travel Group was founded in 1989 and is based in Secaucus, New Jersey.

Buy -

Seller(S) 1

SELLER

Graycliff Partners

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1991
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Graycliff Partners is a private equity firm focused on private equity and mezzanine investments in middle-market companies throughout the US. The Firm's mezzanine practice does not have any sector preferences and looks to invest $10 to $50 million in profitable companies with at least $10 million in revenue. Funds are used to support buyouts, growth needs, divestitures, or consolidations. Graycliff's private equity group looks to acquire middle-market companies in the manufacturing, service, and distribution sectors. The Firm looks for businesses with $10 to $200 million of revenue. Graycliff Partners was established in 1991 and is based in New York City.

DEAL STATS #
Overall 7 of 36
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 2 of 12
State (Illinois) 1 of 3
Country (United States) 5 of 33
Year (2016) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-17 Williams AV

Eden Prairie, Minnesota, United States

Williams AV is a designer, manufacturer, and marketer of professional wireless communication systems that are used to deliver sound and improve the hearing and communication ability of individuals in a variety of group or gathering situations. The company’s products are designed for those with hearing impairment in public assembly spaces as well as for all listeners in language interpretation and tours. Williams AV was founded in 1976 and is based in Eden Prairie, Minnesota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-17 Herndon Aerospace & Defense

O'Fallon, Missouri, United States

Herndon Aerospace & Defense LLC is a supply chain management and consumables hardware distributor serving principally military depot aftermarket customers, as well as commercial aerospace aftermarket customers. Herndon Aerospace & Defense was founded in 2003 and is based in O'Fallon, Missouri.

Sell $210M
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