M&A Deal Summary

EagleTree Capital Acquires MMGY Global

On October 30, 2023, private equity firm EagleTree Capital acquired marketing company MMGY Global from Peninsula Capital Partners

Acquisition Highlights
  • This is EagleTree Capital’s 3rd transaction in the Marketing sector.
  • This is EagleTree Capital’s 43rd transaction in the United States.
  • This is EagleTree Capital’s 1st transaction in Missouri.

M&A Deal Summary
Date 2023-10-30
Target MMGY Global
Sector Marketing
Buyer(s) EagleTree Capital
Sellers(s) Peninsula Capital Partners
Deal Type Secondary Buyout
Advisor(s) BrightTower (Financial)

Target

MMGY Global

Kansas, Missouri, United States
MMGY Global is a marketing agency specializing in the travel, entertainment and hospitality industry. MMGY Global maintains a global communications practice in all marketing channels, serving many of travel and tourism brands. MMGY Global was founded in 1981 and is based in Kansas, Missouri.

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Buyer(S) 1

Buyer

EagleTree Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2001
PE ASSETS 5.6B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

EagleTree Capital is an independent private equity and investment firm focused on mid-market leveraged buyouts. The Firm's buyout group looks to invest $50 to $200 million to support acquisitions of profitable companies in the media/communications, consumer products, and water/industrial products and services sectors. EagleTree Capital was formerly known as Wasserstein Partners, an investment firm formed by Bruce Wasserstein, the late CEO of investment bank Lazard Freres. EagleTree Capital is based in New York City.

DEAL STATS #
Overall 45 of 46
Sector (Marketing) 3 of 3
Type (Secondary Buyout) 14 of 14
State (Missouri) 1 of 1
Country (United States) 43 of 44
Year (2023) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-07 PRA

Chicago, Illinois, United States

PRA is a destination management company that supports its clients’ off-site business events such as corporate meetings, incentive travel programs, and conferences by providing activity and transportation solutions and other destination support services. PRA provides a critical link between event planners and the local markets where business events take place. PRA was founded in 1981 and is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-30 Summit Hill Foods

Rome, Georgia, United States

Summit Hill Foods is a branded food company with nationally recognized brands: Better Than Bouillon, The Original Louisiana Brand Hot Sauce, and Better Than Gravy. In addition to the retail brand portfolio, it serves as a flavor-first solution provider and trusted ingredient supplier to food service distributors, manufacturers, and restaurants. Summit Hill Foods is based in Rome, Georgia.

Buy -

Seller(S) 1

SELLER

Peninsula Capital Partners

Southfield, Michigan, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 1995
PE ASSETS 1.9B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Peninsula Capital Partners is an investment group focused on providing a range of financing solutions to middle-market companies. The Firm is willing to be a minority or control investor and invests across the capital structure. This includes subordinated debt, preferred or common stock. For mezzanine commitments, Peninsula looks to invest $5 to $40 million. For equity transactions, Peninsula looks to invest $2 to $20 million. Peninsula is a generalist investor. Target sectors include manufacturing, industrial service, distribution, consumer products, professional services, retail, applied technology, transportation, food processing and packaging. Peninsula Capital Partners was formed in 1995 and is based in Detroit, Michigan.

DEAL STATS #
Overall 46 of 47
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 14 of 14
State (Missouri) 2 of 2
Country (United States) 43 of 44
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-27 MacroCap Labs

Longwood, Florida, United States

MacroCap Labs is a value-added contract manufacturer of both nutraceutical products (e.g., protein powders, pre-workout powders and other dietary supplements) and sports nutrition-themed beverage products. The Company offers a full suite of services, including R&D services (e.g., product flavoring and formulation), packaging, graphic design/artwork, product manufacturing and warehousing/logistics services. MacroCap Labs is based in Longwood, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-08 VeraLab

Milan, Italy

VeraLab was launched as a skin and bodycare range and expanded in color with Overskin. VeraLab was founded in 2016 and is based in Milan, Italy.

Buy -
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