M&A Deal Summary

dunnhumby Acquires Sociomantic Labs

On April 2, 2014, dunnhumby acquired marketing company Sociomantic Labs for 200M USD

Acquisition Highlights
  • This is dunnhumby’s 2nd transaction in the Marketing sector.
  • This is dunnhumby’s largest (disclosed) transaction.
  • This is dunnhumby’s 1st transaction in Germany.

M&A Deal Summary
Date 2014-04-02
Target Sociomantic Labs
Sector Marketing
Buyer(s) dunnhumby
Deal Type Add-on Acquisition
Deal Value 200M USD

Target

Sociomantic Labs

Berlin, Germany
Sociomantic Labs GmbH is a marketing company that provides programmatic and retargeting advertising solutions.

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Buyer(S) 1

Buyer

dunnhumby

London, United Kingdom
Category Company
Founded 1989
Sector Marketing
DESCRIPTION

dunnhumby Ltd. is a marketing research company.

DEAL STATS #
Overall 4 of 5
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 4 of 5
Country (Germany) 1 of 1
Year (2014) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-13 Standard Analytics

United States

Standard Analytics LLC is a sales forecasting analytics company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-16 Aptaris Software

Tampa, Florida, United States

Aptaris Software is an enterprise marketing and promotions management company. Aptaris Software was established in 1995 and is based in Tampa, Florida.

Buy -
Mergr

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