M&A Deal Summary

dunnhumby Acquires Aptaris Software

On May 16, 2018, dunnhumby acquired marketing company Aptaris Software

Acquisition Highlights
  • This is dunnhumby’s 3rd transaction in the Marketing sector.
  • This is dunnhumby’s 4th transaction in the United States.
  • This is dunnhumby’s 1st transaction in Florida.

M&A Deal Summary
Date 2018-05-16
Target Aptaris Software
Sector Marketing
Buyer(s) dunnhumby
Deal Type Add-on Acquisition

Target

Aptaris Software

Tampa, Florida, United States
Aptaris Software is an enterprise marketing and promotions management company. Aptaris Software was established in 1995 and is based in Tampa, Florida.

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Buyer(S) 1

Buyer

dunnhumby

London, United Kingdom
Category Company
Founded 1989
Sector Marketing
DESCRIPTION

dunnhumby Ltd. is a marketing research company.

DEAL STATS #
Overall 5 of 5
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 5 of 5
State (Florida) 1 of 1
Country (United States) 4 of 4
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-02 Sociomantic Labs

Berlin, Germany

Sociomantic Labs GmbH is a marketing company that provides programmatic and retargeting advertising solutions.

Buy $200M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-11 BzzAgent

Boston, Massachusetts, United States

BzzAgent, Inc. is a provider of social marketing services company. BzzAgent was founded in 2001 and is based in Boston, Massachusetts.

Sell -
Mergr

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