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  6. dunnhumby Acquires Aptaris Software

Add-on Acquisition • Marketing

dunnhumby Acquires Aptaris Software

On May 16, 2018, dunnhumby acquired marketing company Aptaris Software

Acquisition Context
  • This is dunnhumby’s 3rd transaction in the Marketing sector.
  • This is dunnhumby’s 4th transaction in the United States.
  • This is dunnhumby’s 1st transaction in Florida.

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M&A Deal Summary
Date May 16, 2018
Target Aptaris Software
Sector Marketing
Buyer(s) dunnhumby
Deal Type Add-on Acquisition

Target Company

Aptaris Software

Tampa, Florida, United States
Aptaris Software is an enterprise marketing and promotions management company. Aptaris Software was established in 1995 and is based in Tampa, Florida.
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Buyer Overview 1

Buyer

dunnhumby

London, United Kingdom
Category Company
Founded 1989
Sector Marketing
DESCRIPTION

dunnhumby Ltd. is a marketing research company.

Deal Context for Buyer #
Overall 5 of 5
Sector: Marketing 3 of 3
Type: Add-on Acquisition 5 of 5
State: Florida 1 of 1
Country: United States 4 of 4
Year: 2018 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-02 Sociomantic Labs

Berlin, Germany

Sociomantic Labs GmbH is a marketing company that provides programmatic and retargeting advertising solutions.

Buy $200M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-11 BzzAgent

Boston, Massachusetts, United States

BzzAgent, Inc. is a provider of social marketing services company. BzzAgent was founded in 2001 and is based in Boston, Massachusetts.

Sell -

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