M&A Deal Summary

DoubleClick Acquires NetGravity

On July 13, 1999, DoubleClick acquired internet software and services company NetGravity from Vector Capital for 530M USD

Acquisition Highlights
  • This is DoubleClick’s 1st transaction in the Internet Software and Services sector.
  • This is DoubleClick’s largest (disclosed) transaction.
  • This is DoubleClick’s 1st transaction in the United States.
  • This is DoubleClick’s 1st transaction in California.

M&A Deal Summary
Date 1999-07-13
Target NetGravity
Sector Internet Software and Services
Buyer(s) DoubleClick
Sellers(s) Vector Capital
Deal Type Add-on Acquisition
Deal Value 530M USD

Target

NetGravity

San Mateo, California, United States
NetGravity, Inc. is a provider in software and service solutions for managing advertising and direct marketing on the internet.

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Buyer(S) 1

Buyer

DoubleClick

New York, New York, United States
Category Company
Founded 1996
Sector Internet Software and Services
Employees1,541
DESCRIPTION

DoubleClick, Inc. is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium.

DEAL STATS #
Overall 1 of 3
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 3
State (California) 1 of 1
Country (United States) 1 of 3
Year (1999) 1 of 1
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-03-02 SmartPath

Morrisville, North Carolina, United States

SmartPath, Inc. is a leader in marketing resource management (MRM) software applications. SmartPath's solutions are designed to help marketers and their agencies manage the operational aspects of marketing, including strategic planning, project management, workflow, document management and marketing financial management.

Buy -

Seller(S) 1

SELLER

Vector Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1997
PE ASSETS 4.0B USD
Size Large
Type Sector Focused
DESCRIPTION

Vector Capital is a private equity firm specializing in spinouts, buyouts and recapitalizations of established technology businesses. Vector targets both public and private company investments. Prospective businesses typically have strong customer bases, high gross margins, and at least $30 million in sales. Vector Capital was formed in 1997, after spinning out from Ziff Brothers Investments. The Firm is based in San Francisco, California.

DEAL STATS #
Overall 1 of 33
Sector (Internet Software and Services) 1 of 8
Type (Add-on Acquisition) 1 of 18
State (California) 1 of 11
Country (United States) 1 of 28
Year (1999) 1 of 1
Size (of disclosed) 4 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1999-06-24 Extricity

Belmont, California, United States

Extricity, Inc. is a provider of relationship management software. Enables global enterprises to automate shared business interactions between companies along their entire value chain, using the internet.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2001-03-15 Extricity

Belmont, California, United States

Extricity, Inc. is a provider of relationship management software. Enables global enterprises to automate shared business interactions between companies along their entire value chain, using the internet.

Sell -
Mergr

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