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M&A Deal Summary

dotDigital Group Acquires Fresh Relevance

On September 15, 2023, dotDigital Group acquired internet software and services company Fresh Relevance from Foresight Private Equity

Acquisition Highlights
  • This is dotDigital Group’s 2nd transaction in the Internet Software and Services sector.
  • This is dotDigital Group’s 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2023-09-15
Target Fresh Relevance
Sector Internet Software and Services
Buyer(s) dotDigital Group
Sellers(s) Foresight Private Equity
Deal Type Add-on Acquisition

Target

Fresh Relevance

London, United Kingdom
Fresh Relevance is a marketing technology platform for eCommerce businesses. Fresh Relevance is a SaaS email marketing and web personalization platform providing online retailers with personalized customer experiences and real-time marketing tools across desktop and mobile. Key features of the platform include triggered emails, web personalization, and real-time behavioral marketing, all of which aim to replicate the personalized experience familiar across eCommerce businesses. Fresh Relevance was founded in 2013 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

dotDigital Group

London, United Kingdom
Category Company
Founded 1999
Sector Software
Employees451
Revenue 79M GBP (2024)
DESCRIPTION

dotDigital Group is a provider of intuitive software as a service ("SaaS") and managed services to digital marketing professionals through the 'dotmailer' platform. dotdigital provides expert email marketing consultancy and managed services for businesses seeking dramatic growth through integrated, multi-channel engagement, conversion, acquisition, and retention. dotDigital Group was incorporated in 1999 and is based in London, England.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 2 of 2
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-22 Comapi

Cheltenham, United Kingdom

Comapi is a fast-growing business focused on the omni-channel messaging and cloud communication market. Comapi has built a scalable software platform that allows businesses to communicate with their consumers across multiple conversational messaging channels including the growing market for live chat. Comapi's heavy investment in technology allows it to compete in the CPaaS (communication platform as a service) and ARN markets (alerts, reminders and notification), providing a flexible API (application programming interface) based omni-channel messaging platform and toolkit that facilitates easy integration and rapid deployment to businesses requiring a personalised and two-way customer engagement solution.

Buy £11M

Seller(S) 1

SELLER

Foresight Private Equity

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1984
PE ASSETS 1.4B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Foresight Group LLP (Formerly VCF Partners)

DEAL STATS #
Overall 42 of 61
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 25 of 34
Country: United Kingdom M&A 41 of 59
Year: 2023 M&A 7 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-08 Children s Furniture

Milton Keynes, United Kingdom

Children's Furniture designs manufacture and sells a wide range of children’s furniture. After developing its own e-commerce store, the firm now supplies several national retailers - offering durable furniture at an affordable price point compared to its competitors. Children's Furniture was founded in 2012 and is based in Milton Keynes, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-19 Equus

Hertfordshire, United Kingdom

Equus is a niche e-commerce business focused on the equine sector, offering a broad range of clothing and specialist products for riders. Equus was founded in 2013 and is based in Hertfordshire, United Kingdom.

Sell -
Mergr

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