M&A Deal Summary

Diversis Capital Acquires Form

On December 23, 2019, private equity firm Diversis Capital acquired internet software and services company Form from Bay Capital Investment Partners

Acquisition Highlights
  • This is Diversis Capital’s 2nd transaction in the Internet Software and Services sector.
  • This is Diversis Capital’s 10th transaction in the United States.
  • This is Diversis Capital’s 2nd transaction in Massachusetts.

M&A Deal Summary
Date 2019-12-23
Target Form
Sector Internet Software and Services
Buyer(s) Diversis Capital
Sellers(s) Bay Capital Investment Partners
Deal Type Secondary Buyout
Advisor(s) Madison Park Group (Financial)

Target

Form

Quincy, Massachusetts, United States
Form is a SaaS mobile data collection platform for complex, business-critical use cases across a broad spectrum of sectors including banking / financial services, oil and gas, energy, food and beverage, hospitality and services. Its solutions have helped mid to large organizations improve how they collect, manage and leverage data, and integrate it into current systems, transforming the way they do business. Form was founded in 2002 and is based in Quincy, Massachusetts.

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Buyer(S) 1

Buyer

Diversis Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2013
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Diversis Capital is a private equity firm focused on acquiring small to mid-sized North American and European companies in a variety of industry sectors. The Firm will consider a range of transaction situations including corporate carve-outs, buyouts, management partnerships, shareholder liquidity needs, turnarounds, and special situations. Sectors of interest include technology, consumer, healthcare, telecom, industrial, and services. Diversis Capital was formed in 2013 and is based in Santa Monica, California.

DEAL STATS #
Overall 10 of 18
Sector (Internet Software and Services) 2 of 5
Type (Secondary Buyout) 2 of 4
State (Massachusetts) 2 of 2
Country (United States) 10 of 15
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-07 PureCars

Atlanta, Georgia, United States

PureCars is an operator of the digital advertising platform for the automotive industry. PureCars unlocks dealerships full sales potential with data-driven, multi-channel technology solutions and expert digital strategy teams. By utilizing its extensive data library and proprietary technology, PureCars’ marketing automation and business intelligence solutions enable dealers to capture more customers, optimize spend efficiency and maximize profitability. PureCars was founded in 2007 and is based in Atlanta, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-16 RFI Global

London, United Kingdom

RFI Global is a data and insight partner for the world's financial services community. RFi Group provides tailored subscription-based insight and data solutions for local, regional and global Financial Services players that enable them to make data-driven decisions confidently and quickly. RFI Global was founded in 2006 and is based in London, United Kingdom.

Buy -

Seller(S) 1

SELLER

Bay Capital Investment Partners

Category Mezzanine Finance Firm
Founded 2007
Size Small
Type Sector Agnostic
DESCRIPTION

Bay Capital Investment Partners is a private investment group that provides senior debt, subordinated debt, mezzanine capital and equity capital to facilitate acquisitions, management buyouts and recapitalizations and to provide growth capital. The Firm is sector agnostic however generally prefers companies in the Eastern US. Bay Capital Investment Partners was established in 2007 and is headquartered in Providence, Rhode Island.

DEAL STATS #
Overall 4 of 5
Sector (Internet Software and Services) 2 of 2
Type (Secondary Buyout) 2 of 2
State (Massachusetts) 2 of 2
Country (United States) 4 of 5
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-01 Claris Vision

Warwick, Rhode Island, United States

Koch Eye Associates, Inc. is a provider of eye care and surgical practices, with twenty doctors treating patients at eight office locations, three laser vision centers, and a surgery center. Koch Eye Associates was founded in 1981 and is based in Warwick, Rhode Island.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-21 V12 Data

Wesley Chapel, Florida, United States

V12 Data is a provider of Data-as-a-Service (DaaS) and Right Time Marketing, delivering market leading data products, real time technologies, and powerful analytics to power the right connections. V12 Data was founded in 1978 and is based in Wesley Chapel, Florida.

Sell -
Mergr

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